Dataium is the world’s largest compiler of online automotive shopping behavior. Every month Dataium observes over 20 million automotive shoppers and then aggregates, indexes and summarizes this data into intelligent insights.read more
- Dataium is the largest aggregator of automotive consumer behavior.
- We are the only analytics solution, with Contextual KPIsTMContextual KPIsTM (Key Performance Indicators) dramatically expands your performance metrics to include both DMA and national averages for each data point so you're not making decisions in a vacuum..
- We provide full visibility into the in-market automotive shopper’s path to purchaseThis unprecedented feature gives you true context to the actual effectiveness of your online marketing channels - no more direct referrer counts as your only option. Now you can see the shopper's true path to purchase, i.e., what automotive sites were visited before the direct referring site..