Advertising & Media

Advertising and Media

With over 200 million auto shoppers and their related online buying behavior Dataium delivers un-matched scale and visibility into consumer auto shopping behavior and intent. Collected across thousands of automotive manufacturer, automotive portals, and local dealership websites; marketing/advertising agencies and media companies can, for the first time, align their advertising, messaging, and campaign timing with online behavior by audience segment or to the individual.

 

Target “hyper-intenders”, anywhere on the Internet with hyper-targeted messages utilizing Dataium’s Contextual BehaviorTMContextual BehaviorTM is the integration of the two most accurate predictors. What a person actually does (behavior) has always been the best predictor. Combined with the full view (context) surrounding each behavior, Contextual BehaviorTM provides the most accurate insight into a consumer’s purchase intent..

  • Only Dataium can provide you Contextual BehaviorTMContextual BehaviorTM is the integration of the two most accurate predictors. What a person actually does (behavior) has always been the best predictor. Combined with the full view (context) surrounding each behavior, Contextual BehaviorTM provides the most accurate insight into a consumer’s purchase intent. data to hyper-target only hyper-intenders.
    • Avoid wasting ad dollars on “aspirational behavior” targets.
    • Target auto shoppers by shopper intensity, time in sales cycle, or competitive profile.
    • Target auto shoppers by make and model, and even by trim level.
  • Target or retarget more than 100 million auto shoppers across the Internet. Dataium is integrated with most leading DSPs to support your specific advertising campaigns.
  • Define your own auto shopper audience segments.
  • For the first time thousands of in‐market attributes provide unparalleled targeting granularity and specificity.

In-market Auto Buyers

What impact are your advertising and promotional campaigns having on in-market auto shoppers?

 

VisiCogn® Campaign Profiler

Utilize VisiCogn® Campaign Profiler to identify in-market shoppers, monitor and measure impact on online behavior by campaign, ad schedule, and online or offline event.

  1. First identify which campaign recipients or targets are currently in-market auto shoppers.
  2. Next measure and analyze your digital, print, or broadcast campaigns, live events, or sponsorships impact on campaign audience pre and post shopping behavior.
    • Did they narrow brand and/or model consideration?
    • Did they re-enter market?
    • What keyword usage was dominant among audience by segment?
    • How did current make owners respond?
      • Did they enter the market shopping for a new or preowned model?
      • What attributes did these current owners share?
    • Did the campaign accelerate conquest conversion?
    • What was pre and post campaign Auto Shopper Intensity (ASI)?
    • How many campaign audience targets submitted leads online, to auto portals, local dealers, manufacturers’ websites?
    • Measure, analyze, and report on thousands of audience attributes.
    • Tie online consumer behavior to their offline auto purchase.

 

 

 

Did you know that CNN.com Auto Shoppers Convert 4X Greater than Facebook?

Test multiple campaigns before rolling out!

 

VisiCogn® Audience Profiler

VisiCogn® Audience Profiler delivers the highest visibility and granularity into in market auto shoppers media usage and channel performance.

  • Which online media channels deliver the greatest in market auto shoppers?
  • Which websites deliver the greatest conversion rates?
  • Measure by make, model, market, and more.
  • Which keywords are dominant among channel users?
  • Measure audience auto shopper intensity (ASI) by channel or media outlet.
  • Tie online consumer behavior to their offline auto purchase.

 

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