Advertising & Media

With over 200 million auto shoppers and their related online buying behavior Dataium delivers un-matched scale and visibility into consumer auto shopping behavior and intent. Collected across thousands of automotive manufacturer, automotive portals, and local dealership websites; marketing/advertising agencies and media companies can, for the first time, align their advertising, messaging, and campaign timing with online behavior by audience segment or to the individual.

 

Target “hyper-intenders”, anywhere on the Internet with hyper-targeted messages utilizing Dataium’s Contextual Behavior^TMContextual Behavior^TM is the integration of the two most accurate predictors. What a person actually does (behavior) has always been the best predictor. Combined with the full view (context) surrounding each behavior, Contextual Behavior^TM provides the most accurate insight into a consumer’s purchase intent..

• Only Dataium can provide you Contextual Behavior^TMContextual Behavior^TM is the integration of the two most accurate predictors. What a person actually does (behavior) has always been the best predictor. Combined with the full view (context) surrounding each behavior, Contextual Behavior^TM provides the most accurate insight into a consumer’s purchase intent. data to hyper-target only hyper-intenders.
  • Avoid wasting ad dollars on “aspirational behavior” targets.
  • Target auto shoppers by shopper intensity, time in sales cycle, or competitive profile.
  • Target auto shoppers by make and model, and even by trim level.
• Target or retarget more than 100 million auto shoppers across the Internet. Dataium is integrated with most leading DSPs to support your specific advertising campaigns.
• Define your own auto shopper audience segments.
• For the first time thousands of in‐market attributes provide unparalleled targeting granularity and specificity.

In-market Auto Buyers

What impact are your advertising and promotional campaigns having on in-market auto shoppers?

 

VisiCogn^® Campaign Profiler

Utilize VisiCogn^® Campaign Profiler to identify in-market shoppers, monitor and measure impact on online behavior by campaign, ad schedule, and online or offline event.

1. First identify which campaign recipients or targets are currently in-market auto shoppers.
2. Next measure and analyze your digital, print, or broadcast campaigns, live events, or sponsorships impact on campaign audience pre and post shopping behavior.
   • Did they narrow brand and/or model consideration?
   • Did they re-enter market?
   • What keyword usage was dominant among audience by segment?
   • How did current make owners respond?
     • Did they enter the market shopping for a new or preowned model?
     • What attributes did these current owners share?
   • Did the campaign accelerate conquest conversion?
   • What was pre and post campaign Auto Shopper Intensity (ASI)?
   • How many campaign audience targets submitted leads online, to auto portals, local dealers, manufacturers’ websites?
   • Measure, analyze, and report on thousands of audience attributes.
   • Tie online consumer behavior to their offline auto purchase.

 

 

 

Did you know that CNN.com Auto Shoppers Convert 4X Greater than Facebook?

Test multiple campaigns before rolling out!

 

VisiCogn^® Audience Profiler

VisiCogn^® Audience Profiler delivers the highest visibility and granularity into in market auto shoppers media usage and channel performance.

• Which online media channels deliver the greatest in market auto shoppers?
• Which websites deliver the greatest conversion rates?
• Measure by make, model, market, and more.
• Which keywords are dominant among channel users?
• Measure audience auto shopper intensity (ASI) by channel or media outlet.
• Tie online consumer behavior to their offline auto purchase.

 

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