ASI Award News

Dataium ASI: Chevy Aims for a “Silverado Summer”

Posted by on Jul 31, 2013 in Articles, ASI News, ASI-Post | Comments Off

Select models within the truck, compact and sedan segments experienced an increase in auto shopping intensity thanks to incentives. Nashville, TN — 7/31/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previous month. Dataium predicts the US Retail SAAR in July to be 13.7 million retail units, a 1.5% increase from the previous...

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