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The Dataium ASI™ (Automotive Shopper Intensity) Awards are based on the Dataium ASI index, a highly respected performance metric among automotive executives. Utilizing the industry’s largest dataset of 200 million online auto shopping sessions to measure the contextual behavior of shoppers on over 12,000 diverse automotive websites, the ASI index is a qualitative measure of consumer intent, shopping intensity and desire.The index has been utilized by manufacturers, retailers and marketers across the automotive supply and sales process to identify future sales trends, product launch impact, advertising and campaign effectiveness, channel attribution, and to dramatically enhance online consumer targeting.

The ASI Award recognizes the makes and models in each of the 21 automotive segments (below) which have risen to the top of the index to become the vehicles most desired by consumers across the United States.

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