Automotive

Dataium’s Cloud Intelligence®Cloud Intelligence® (CI) is the collection, aggregation, and analysis of data collected from unrelated but relevant data sources and presented as new and actionable information. technology goes beyond most analytics and behavioral data resources by serving all sectors of the automotive industry and those who support it. With access to contextual auto shopper behavior and Contextual KPIsTMContextual KPIsTM (Key Performance Indicators) dramatically expands your view of on-site KPI to include both DMA and national averages for each data point so you're not making decisions in a vacuum. benchmarked against market and behavioral trends, Dataium data resources are being used to support decision making and fuel technical solutions for:

OEMs

Auto Shopper Behavior

Collect auto shopper behavior across all websites, OEM and dealerships, then monitor, manage, and analyze billions of behavioral events from one enterprise level BI application to align marketing, production, and incentives with current and future sales demand. Add Contextual BehaviorTMContextual BehaviorTM is the integration of the two most accurate predictors. What a person actually does (behavior) has always been the best predictor. Combined with the full view (context) surrounding each behavior, Contextual BehaviorTM provides the most accurate insight into a consumer’s purchase intent. triggers to your advertising targeting/retargeting, lead communications, and content delivery to enhance consumer response and conversion.

Lead Profiling and Reanimation

Collect every lead submitted across all digital assets, append all online behavior, reanimate leads based upon current consumer shopping activity on your website(s), and manage lead response tied to future online behavior. Plus, analyze all lead channels for efficiency and ROI. Finally, power your central BDC with behavior-based talking points for greater conversion rates.

Inventory, Production, and Supply Chain Analysis

Knowing your customer has never been more critical than today. With an ever evolving market place, keeping up with your customers is the difference between surviving and thriving. By having full visibility of what your customers are shopping for today, you can align your production and inventory with future demand, thus driving costs out of your supply chain and delivering the right car at the right place, at the right time.

Aggregated Website Analytics with Industry Performance Benchmarking

Define and develop your own custom website analytics solution and then benchmark against competitive website performance for a clear, concise, and accurate picture of how your digital assets are performing, and what drives performance. Or, as our analyst like to say, not all increases are built the same, when is a 10% increase, a tall 10% or a short 10%?

Price and Incentive Analysis

Analyze conversion rates by price, then segment by geography. Use contextual pricingAlign pricing with future demand, supply, and competitive environments. analysis to find optimum pricing levels for maximum conversion and margins, as well as, align behavioral markers with price sensitivity. Finally, align incentives to the individual behavior based upon local market pricing and supply.

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Dealership Groups

Lead Profiling and Reanimation

Collect every lead submitted across all digital assets, append all online behavior, reanimate leads based upon current consumer shopping activity, and manage lead response tied to future online behavior. Plus, analyze all lead channels for efficiency and ROI. Finally, power your BDC with behavior-based talking points for greater conversion rates.

 

Sales and Marketing Messaging

Align promotions and marketing to optimize sales across your entire dealer group:

  • Which dealership promotions impact which stores in your dealer group the most?
  • Align sales and marketing incentive and promotions to minimize sales cannibalization.
  • Align dealership branding with auto shopper type and behavior generating the greatest sales rates.
  • Align website images with shopper behavior based upon their car shopping across the Internet.
  • Align content to consumer interest.
  • Turn service customers into new car customers.
  • Align sales messaging and sale person with the buyer type.
  • Automate inventory search for your website visitors to align with their inventory searches across the Internet.

 

Aggregated Shopper Behavior

Which websites in your dealership group are competing against each other, and how?

  • Monitor online auto shoppers as they shop across your dealer group websites.
  • Which stores compete most often and who wins?
  • Which vehicles do shoppers search for and which autos are your stores competing against?
  • Do auto shoppers shop price at one store and service at another?
  • Which stores are gaining “car buyer” share, which are declining?
  • Which dealerships in each market are your dealers competing against?
  • Who’s winning, who’s losing?

 

Aggregated Website Performance across Multiple Website Providers

Tired of pasting together multiple reports from multiple website providers? Tired of decoding the myriad of “math rules” and “metric meanings” between website providers? Wonder which website provider is providing the best ROI for your dealer group? Dataium has the solution…

How does website performance compare from store to store?

  • Compare website performance for each dealership in your group against benchmarks defined by you.
  • Dataium provides a “common yardstick” to measure each website provider or website.
  • Dataium provides one reporting platform allowing you to manage multiple websites hosted by multiple providers.
  • How do your websites perform compared to others in your market, brand, or nationally?

Access independent, unbiased website stats:

  • Dataium is focused on providing only accurate and timely website and behavior data independent of which website provider(s) you may use.
  • If our data is not correct and easy to access, we lose customers.
  • We are not vested in obtaining your website hosting business, we are not a website provider.

Is your website provider a winner?

 

Price and Incentive Analysis

Analyze conversion rates by price, then segment by geography. Use contextual pricing analysis to find optimum pricing levels for maximum conversion and margins, as well as, align behavioral markers with price sensitivity. Finally, align incentives to the individual behavior based upon local market pricing and supply.

Inventory, Production, and Supply Chain Analysis

Knowing your customer has never been more critical than today. With an ever evolving market place, keeping up with your customers is the difference between surviving and thriving. By having full visibility of what your customers are shopping for today, you can align your production and inventory with future demand, thus putting the right car at the right place, at the right time.

Get Started Now

Dealerships

Price and Incentive Analysis

Analyze conversion rates by price, then segment by geography. Use contextual pricing analysis to find optimum pricing levels for maximum conversion and margins, as well as, align behavioral markers with price sensitivity. Finally, align incentives to the individual behavior based upon local market pricing and supply.

Lead Profiling and Reanimation

Collect every lead submitted across all digital assets, append all online behavior, reanimate leads based upon current consumer shopping activity, and manage lead response tied to future online behavior. Plus, analyze all lead channels for efficiency and ROI. Finally, power your central BDC with behavior-based talking points for greater conversion rates.

Inventory, Production, and Supply Chain Analysis

Knowing your customer has never been more critical than today. With an ever evolving market place, keeping up with your customers is the difference between surviving and thriving. By having full visibility of what your customers are shopping for today, you can align your production and inventory with future demand, thus putting the right car at the right place, at the right time.

Aggregated Website Performance across Multiple Website Providers

Tired of pasting together multiple reports from multiple website providers? Tired of decoding the myriad of “math rules” and “metric meanings” between website providers? Wonder which website provider is providing the best ROI for your dealer group? Dataium has the solution…

How does website performance compare from store to store?

  • Compare website performance for each dealership in your group against benchmarks defined by you.
  • Dataium provides a “common yardstick” to measure each website provider or website.
  • Dataium provides one reporting platform allowing you to manage multiple websites hosted by multiple providers.
  • How do your websites perform compared to others in your market, brand, or nationally?

Access independent, unbiased website stats:

  • Dataium is focused on providing only accurate and timely website and behavior data independent of which website provider(s) you may use.
  • If our data is not correct and easy to access, we lose customers.
  • We are not vested in obtaining your website hosting business, we are not a website provider.

Is your website provider a winner?

Aggregated Shopper Behavior

Which websites in your dealership group are competing against each other, and how?

  • Monitor online auto shoppers as they shop across your dealer group websites.
  • Which stores compete most often and who wins?
  • Which vehicles do shoppers search for and which autos are your stores competing against?
  • Do auto shoppers shop price at one store and service at another?
  • Which stores are gaining “car buyer” share, which are declining?
  • Which dealerships in each market are your dealers competing against?
  • Who’s winning, who’s losing?

Cross shopper analysis:

  • Which car buyers are shopping which stores in your dealership group?
  • Alert sales staff when they are competing between stores for the same buyer.

Align inventory by store:

  • Which cars are getting the most traction on which models?
  • Locate the right cars, at the right store, at the right time.

Sales and Marketing Messaging

Align promotions and marketing to optimize sales across your entire dealer group:

  • Which dealership promotions impact which stores in your dealer group the most?
  • Align sales and marketing incentive and promotions to minimize sales cannibalization.
  • Align dealership branding with auto shopper type and behavior generating the greatest sales rates.
  • Align website images with shopper behavior based upon their car shopping across the Internet.
  • Display competitive vehicle or the exact vehicle the consumer last shopped on the Internet.
  • Align content to consumer interest.
    • Mr. Otto Buyer spent time on Edmonds.com, Carreviews.com and and two other dealership websites, providing a rich view into his online vehicle research history. Now you can deliver him intelligent, dynamic content.
    • Which cars do you feature in this weekend’s advertising….those generating the most searches on your website and websites across your market, nationally, or your brand?
  • Turn service customers into new car customers.
    • Identify which service customers are actively shopping for a new car, have a salesperson greet them in the service lobby.
    • Offer a loaner consistent with consumer shopping behavior.
  • Align sales messaging and sale person with the buyer type.
    • Heavy research buyer?… assign the salesperson on your team which is most effective in closing research buyers, or assign your best “price buyer” salesperson and close more sales.
  • Automate inventory search for your website visitors to align with their inventory searches across the Internet.
    • Take a step out of the buying process for your website visitors and generate more leads.

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Web Portals

Portals utilize Dataium’s “Big Data” platform to develop a 360 perspective for their dealers in order to support customer acquisitions and retention, create incremental revenue opportunities, drive Dynamic Content Delivery, Advertising and more.

Optimize your value proposition, grow customers, grow market share.

  • With Dataium you can measure and report the true impact of your website portal for your customers.
  • With each auto shopper to your customers website you can report which have been to your portal, what inventory of your customers’ they shopped, and more….all without a direct link to your portal and your customer’s website.

Enhance your portals user experience

  • Use auto shopper Internet activity to deliver custom content.
  • Presort inventory based on prior search activity.

Grow you Internet traffic

  • Use Dataium’s proprietary “unbroken” keyword reporting.
  • See each and every keyword and associated auto shopping behavior used by active auto shoppers whether keyword led to your portal or not.

Unbroken Search Path

  • Complete auto shopping path visibility.
    • Which websites did the shopper visit during their online auto shopping session?
    • Did they shop a portal last week, an OEM website 3 days ago, promotional website yesterday, and a dealership website today?
    • Which keywords were used during their auto buying process from day one to purchase?
  • Which keywords drive leads earlier in the buying cycle?
  • Which websites within your ad network have the greatest frequency of usage among shoppers who submit leads?
  • Did Google get the credit you deserved?

White paper and case study development

  • Dataium analysts and consultants will work with you to develope an independent study of your portal’s performance.
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Tech & Service Providers

Optimize your value proposition, grow customers, grow market share.

  • Enhance and differentiate your company’s Internet tools, applications or software by integrating behavioral data.
  • Create incremental revenue opportunities through leading-edge functionality.
  • Enhance your reporting with new behavioral data source aggregated from across the Internet.
  • Make your tech, smart tech with features and functionality that responds to behavioral triggers.
  • Aggregate your data intelligence with Dataium’s online consumer shopper data to create new data and reporting solutions for your customers.
  • Create a new distibution channel for your data and/or reporting solution by integrating it into Dataium’s reporting platform.

Affiliate Program

Dataium offers a full service package to provided you new solutions for your customers and instant revenue. Contact us today for more details.

  • Lead Apppend – append current client lead databases with oline shopping behavior.
  • In-Market Analysis – analyze client lead databases with last online car shopping activity by lead.
  • In-Market Lead Alert – deliver email alerts and reports to clients when current or past leads become active…on their website or elsewhere.

Get Started Now

Website Providers

Dataium’s Cloud Intelligence®Cloud Intelligence® (CI) is the collection, aggregation, and analysis of data collected from unrelated but relevant data sources and presented as new and actionable information. technology is a great supplement to existing analytics applications by providing Contextual KPIsTMContextual KPIsTM (Key Performance Indicators) dramatically expands your view of on-site KPI to include both DMA and national averages for each data point so you're not making decisions in a vacuum. which support customer acquisitions and retention in addition to creating incremental opportunities.

Customer Acquisition

Enhanced design and website performance optimization

  • Common yardstick with comparative industry benchmarks
  • Independent verification of your performance
  • Automated lead archiving
  • Identify which designs, features, and functions motivate lead submission
  • Built in automated report distribution

Customer Retention

Your customer may be seeing their website performance declining and want to leave, but with our Contextual KPIsTMContextual KPIsTM (Key Performance Indicators) dramatically expands your view of on-site KPI to include both DMA and national averages for each data point so you're not making decisions in a vacuum. data you can now prove they may be outperforming their local DMA, Region or Make. With proper performance context you can retain those customers and work to move their performance ahead of the market place norm.

Affiliate Program

Dataium offers a full service package to provide you new solutions for your customers and instant revenue. Contact us today for more details.

  • Lead Append – append current client lead databases with online shopping behavior.
  • In-Market Analysis – analyze client lead databases with last online car shopping activity by lead.
  • In-Market Lead Alert – deliver email alerts and reports to clients when current or past leads become active…on their website or elsewhere.

Become a Dataium Certified Web Provider.

Get Started Now