Dataium Website Awards

Website award winners for June 2012Dataium’s award program recognizes auto dealerships and their website providers for their online performance within various performance metrics.

The winners are determined through analysis of auto shopper behavior and website performance data collected from consumer activity on participating dealership websites. Click here to see this month’s winners.

Below is a list of awards to be given each month:

  • ASI* Excellence Award
  • Best Performance: Unique Visitor to Auto Shopper Conversion
  • Best Performance: Leads per Auto Shopper
  • Best Performance: Leads per Inventory Search
  • Best Performance: % of Auto Shoppers Returning (% of Be Backs)
*ASI (Auto Shopper Intensity) is Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. Individual dealership websites may be scored with this index.