Sequester Cuts Threaten US Economy, but Shoppers Aren’t Flinching
Automotive shoppers in government and military regions are still in the market for inexpensive vehicles, despite broad government funding cuts. Anyone paying attention to US news knows that the “Sequester” has been allowed to pass and is scheduled to take effect in mid-April. This self-imposed Congressional action makes broad automatic cuts to critical public sector funding. Business leaders and financial analysts speculate these blind cuts to education, social programs and the military will have a freezing effect on the economy, further...
read moreDataium Honors Top Models and Brands Based on 2012 Shopper Intensity
Autoremarketing | Wednesday, February 13, 2013 Dataium, an aggregator of online automotive shopper behavior, announced the recipients of its first annual ASI (Auto Shopper Intensity) Awards. Honors were awarded to winners in 21 vehicle segments. Toyota dominated this year’s award rundown by taking the top spot in several categories. Seven of its models — the Prius, RAV4, Tundra, Camry, Highlander, Sequoia and Tacoma — received awards for ranking highest in their respective segments, while the Corolla, Avalon, Sienna and Prius C were...
read moreDataium, HookLogic Partnership Shows Improved Sales Via Reactivated Leads
Autoremarketing | Friday, February 8, 2013 Results of a partnership by Dataium and HookLogic to reactivate older sales leads were released this week, and the companies say the numbers point to success. The partnership, which kicked off in fourth quarter 2012, combines Dataium’s contextual behavior analysis and HookLogic’s targeting incentives to reach shoppers considered inactive or no longer in the market for a vehicle. Read...
read moreDataium predicts weak start to 2013 – but within the normal range of holiday hangovers
AutoRetailNet | Thursday, January 17, 2013 Dataium’s ASI index “was relatively flat in December, up by a mere 0.39%, indicating a slowdown in January” the company says. Dataium is one of the largest aggregators of online automotive shopper behavior, and its monthly Automotive Shopper Intensity (ASI) index is a predictive indicator of automotive retail sales. Read...
read moreDataium is forecasting a strong December
AutoRetailNet | Friday, December 14, 2012 Dataium’s ASI forecast for December showed a 2.38% growth in online interest in auto purchases from November. This is “slightly larger than the 1.03% increase we saw in 2011,” said Dataium, suggesting another bumper month. Dataium aggregates online automotive shopper behavior in its regular analysis of trends in the market Read...
read moreDataium: Recalls Don’t Derail Toyota Shopper Intensity
Auto Remarketing | Tuesday, November 27, 2012 Even as overall shopper intensity dropped for October, and despite two major recalls for the brand within recent months, Toyota’s shopper intensity remained at an all-time high in the latest report by Dataium. Dataium this week released its monthly Automotive Shopper Intensity report, which illustrates a reversed course in the ASI index for the month of October. The ASI declined 5.78 percent from September, reflecting seasonal trends, the company said. Read...
read more