Website Analytics Is Quickly Becoming Obsolete

For a couple of decades, website analytics have evolved as new and sometimes better metrics are created to measure the effectiveness of your website. Metrics like users, page views, bounce rate, time on site, click through rate, VDP views and so on, have become key metrics for measuring and reporting on the effectiveness of your website and digital marketing. But how representative are these metrics of success? What correlation actually exists between these metrics and the number of cars your dealership will sell? And if no correlation exists,...

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Game Day Auto Ad Review

Super Bowl XLVIII was a much anticipated match-up, and the advertising buzz leading up to the game was almost as exciting as the game itself. An estimated 111.5 million viewers tuned in to the game, either on television or through live streaming online, and commercial slots during the game sold for an estimated $4 million dollars per 30 seconds of commercial time. Automotive manufacturers picked up many of these expensive ad slots in hopes of engaging automotive shoppers. Dataium, the world’s largest aggregator of online automotive shopping...

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Dataium ASI: Chevy Aims for a “Silverado Summer”

Select models within the truck, compact and sedan segments experienced an increase in auto shopping intensity thanks to incentives. Nashville, TN — 7/31/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previous month. Dataium predicts the US Retail SAAR in July to be 13.7 million retail units, a 1.5% increase from the previous...

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Sequester Cuts Threaten US Economy, but Shoppers Aren’t Flinching

Automotive shoppers in government and military regions are still in the market for inexpensive vehicles, despite broad government funding cuts. Anyone paying attention to US news knows that the “Sequester” has been allowed to pass and is scheduled to take effect in mid-April. This self-imposed Congressional action makes broad automatic cuts to critical public sector funding. Business leaders and financial analysts speculate these blind cuts to education, social programs and the military will have a freezing effect on the economy, further...

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Dataium Honors Top Models and Brands Based on 2012 Shopper Intensity

Autoremarketing | Wednesday, February 13, 2013 Dataium, an aggregator of online automotive shopper behavior, announced the recipients of its first annual ASI (Auto Shopper Intensity) Awards. Honors were awarded to winners in 21 vehicle segments. Toyota dominated this year’s award rundown by taking the top spot in several categories. Seven of its models — the Prius, RAV4, Tundra, Camry, Highlander, Sequoia and Tacoma — received awards for ranking highest in their respective segments, while the Corolla, Avalon, Sienna and Prius C were...

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Dataium, HookLogic Partnership Shows Improved Sales Via Reactivated Leads

Autoremarketing | Friday, February 8, 2013 Results of a partnership by Dataium and HookLogic to reactivate older sales leads were released this week, and the companies say the numbers point to success. The partnership, which kicked off in fourth quarter 2012, combines Dataium’s contextual behavior analysis and HookLogic’s targeting incentives to reach shoppers considered inactive or no longer in the market for a vehicle. Read...

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