Dataium Enters 4th Year With Expansions in All Areas
Dataium announces key team additions, office and market expansion Nashville, TN – 5/8/2013 – Dataium, the largest aggregator of in-market automotive shopper behavior, is proud to announce key growth in many areas of its business. The company has quickly become the leading data and analytics supplier to the automotive industry, supporting automotive manufacturers, marketing agencies, technology providers, thousands of dealerships and media companies. Dataium provides the automotive industry with a variety of in-market auto shopper data...
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read moreDataium ASI Shows Increased Shopper Interest in Family Friendly Compact SUVs
Honda CR-V and compact SUVs take the spotlight, while other segments lose consumer interest Nashville, TN — 3/22/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, fell a quarter of a percentage point in February after months of national fiscal debates and economic uncertainty. Based on this, Dataium forecasts the US Retail SAAR in March to be 12.3 million retail...
read moreNissan Talks About The Benefits Of Winning Dataium ASI Awards
Automotive Digest | Wednesday, February 13, 2013 Automotive Digest interviewed one of the multiple Dataium ASI Award winners, Nissan for more information on what winning such an award means for an automaker and its dealer network. Vinay Shahani, Director, Marketing Communications & Media for Nissan North America, Inc., said that 2012 was a huge year for the company with new product launches and powerful messaging. Nissan and Infiniti won three awards – the Nissan 370Z took Compact Luxury Sports Car, the Nissan Maxima won Large Car,...
read moreDataium ASI Shows Chevrolet Silverado Back On Top
After a three month hiatus, generous incentives help boost interest for the Chevy Silverado and other pickups Nashville, TN — 02/19/2013 — Dataium, the largest aggregator of online in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, rose slightly, by 0.14% in January, indicating a continuation of the early momentum of the New Year. Based on this, Dataium forecasts the US Retail SAAR in February to be 12.5...
read moreDataium Honors Top Models and Brands Based on 2012 Shopper Intensity
Autoremarketing | Wednesday, February 13, 2013 Dataium, an aggregator of online automotive shopper behavior, announced the recipients of its first annual ASI (Auto Shopper Intensity) Awards. Honors were awarded to winners in 21 vehicle segments. Toyota dominated this year’s award rundown by taking the top spot in several categories. Seven of its models — the Prius, RAV4, Tundra, Camry, Highlander, Sequoia and Tacoma — received awards for ranking highest in their respective segments, while the Corolla, Avalon, Sienna and Prius C were...
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