Dataium Sees Automotive Shopping Heating Up In Spring

March report shows increasing shopper interest across auto segments Nashville, Tenn. – 04/24/14 – Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Online Automotive Shopper Interest report. Dataium observed increases in online shopping activity across all major segments. Compared to February, online shopping interest in full-sized trucks rose 24 percent, 20 percent in compact SUVs and 18 percent in the midsize sporty segment. The report shows most brands experienced increases in...

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Winter Chill Drives Auto Shoppers to the Internet

Compact vehicles attract interest as auto shoppers look forward to warmer weather Nashville, TN — 2/17/2014 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index decreased 3.39% from the previous month. Dataium Auto Shopper Interest Report In January, online shopping activity shifted towards select segments. Shopper interest increased 9.5% in subcompact cars, 4.5% in compact cars, and 11.7% in compact SUVs from the previous...

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Game Day Ads Drive Unexpected Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experience increases in online shopping activity Nashville, TN — 2/10/2014 — Dataium, the largest aggregator of automotive shopper behavior, released its Game Day Auto Ad Review, an analysis of online shopping activity on dealership websites before, during, and after the biggest American sporting event of the year. Popular brands from around the globe spent millions of dollars on commercial advertisements during the game, in hopes of driving consumers into their showrooms to buy their vehicles....

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Dataium Highlights Emerging Automotive Market Forces in 2014 Annual Auto Trends Report

Annual report forecasts upcoming automotive market trends based on online shopping activities Nashville, TN — 2/6/2014 — Dataium, the largest aggregator of in-market automotive shopper behavior, today announced the release of its Annual Auto Trends Report. This report closes the gap between consumers and the automotive industry by providing a unique and exclusive analysis of upcoming automotive trends in 2014, based directly on consumer behaviors and online shopping activities observed at the dealer level throughout 2013. In September of...

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Dataium Honored with Automotive Website Award for Marketing Innovation

Award recognizes Dataium’s contributions to the advancement of the auto industry Dataium, the largest aggregator of in-market automotive shopper behavior, was awarded with the Automotive Website Award for Marketing Innovation. The company was presented with this award for the impact of their intelligence solutions on the strategies, operations and products of major automotive service providers and auto manufacturer processes supporting dealers nationwide. The Automotive Website Awards is an annual ceremony held by PCG Consulting that...

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Construction Demand Drives Online Interest in Trucks

Online automotive shopping increases across the board, especially in heavy-duty vehicles Nashville, TN — 1/13/2014 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index increased 2.45% from the previous month. Online shopping activity increased across the automotive market in December. Shopper interest increased 11.6% in compacts, 11.7% in midsized cars, 10.6% in large cars, 15.6% in midsized sporty cars and 15.2% in...

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