Automotive Digest Interview: Mobile Devices Lift Traditional Media
In a interview with Automotive Digest, Dataium CEO, Eric Brown states that new data has shown that traditional media is undervalued, and will have better performance when paired with search and mobile advertising.
read moreAutomotive Digest Interview: Tablets Bringing Big Traffic at Unique Time
In a recent interview with Automotive Digest, Dataium CEO, Eric Brown states that as tablet users replace smart phone users, it’s important to incorporate in your marketing strategy the unique way tablets are used.
read moreAutomotive Digest Interview: Dealers – Un-Actionable Data a Waste of Time
In a recent interview with Automotive Digest, Dataium CEO, Eric Brown says that dealers have access to plenty of data, but simply having access isn’t enough. Data with context will indicate true consumer behavior and provide dealers with something they can take action on.
read moreAutomotive Digest Interviews Eric Brown
Transparency and Consumer Data Utilization Eric Brown says that transparency is really an authentic behavior that everybody wants all across our culture, which shapes the online interactions consumers have with dealers. Mobile Technology Changes the Conversation Eric Brown breaks down how smartphones change the tone of sales conversation in the dealership and how data utilization can help this...
read morePPC Science 101: Lower Spend and Increase Leads
Dataium President, Jason Ezell explores the science (and science fiction) of search engine marketing, while using some amazing real dealer data and an excellent case study. This very compelling 1 hour webinar will open your eyes with astounding stats for this topic and a clear strategy that will help dealerships target their dollars and maximize their return from...
read moreAutomotive Digest Interviews Jason Ezell
Dealers need proactive data – Jason Ezell, President and Co-Founder of Dataium, says in interview with Automotive Digest that Dataium is helping dealerships become more proactive with data so dealers can see shopper trends and popular vehicle trends in advance. Watch video: http://tinyurl.com/4nzhffx
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