Consulting and Research Services

Because collecting and reporting consumer behavior data are only the first two steps of understanding how to utilize the data, Dataium offers a team of veteran consultants. These consultants will work with you to analyze the data, conduct proprietary research projects, and find the valuable new knowledge hidden within, and then develop a plan to put that information to work within your organization to maximize your business performance and results.

Our team is led by long-term consultant Larry Daniel. The team offers several different dimensions and capabilities to support the automotive professional, including experience at the local dealerships, executive positions of OEMs, as well as analytic knowledge across all automotive functional disciplines.

Start today to understand and optimize tomorrow’s opportunities and success.


Key players of this team include:

Jeffrey Dopp

Mr. Dopp is currently our UI engineer/designer and brings over 11 years of automotive website design and development experience. He has built many award winning websites and has a wealth of knowledge about what works and what doesn't. Jeffrey is available to dealers, web providers, OEMs, and anyone that would like to know how to improve the performance of their website.


Larry Daniel

Our principal and veteran consultant, Mr. Daniel has spent over 20 years in consulting ventures. From his original appointment at Andersen Consulting in the late 1980s, in the late 90s he founded and performed as President/CEO of analytic think tank Conclusive Strategies. During his career, he has been particularly focused on the Motor Vehicle industries and overseen a broad array of projects for automotive, motorcycle, private plane, and retail petroleum concerns. In addition to his role as consultant, over the past decade Mr. Daniel has separately performed as an expert witness in approximately 15-20 different disputes and legal cases requiring motor vehicle related market and sales analysis.


Brian Heber

As a senior consultant emanating from many years overseeing competitive intelligence in the insurance industries, Mr. Heber is a researcher of exeptional quality who is capable of gathering deep intelligence from various types of forums and media. He is a gifted, future-oriented, and strategically-focused thinker who is continuously attuned to the tactical requirements of daily operations.


Vern Kinley

A senior consultant who served over two decades leading research and information technology projects for Asian automotive manufacturers, Mr. Kinley is knowledgeable of a wide array of automotive information sources and skilled at organizing the data into well received, easily interpreted formats. His detailed manner has been valued by management in many different functional areas, ranging from sales operations, logistics, production planning and marketing.


Mark Darling

A veteran senior manager who has served as Vice President of Marketing and Strategic Planning for multiple import manufacturers, Mr. Darling is an innovative thinker who successfully led relatively small organizations to prominent success through well planned, aggressive and precisely executed sales and marketing programs. His visionary mindset has led small and large organizations alike to recognize and leverage meaningful opportunities before them.


Frank Daniel

A long-term information technology professional who has led several large companies’ sales and strategic planning efforts, Mr. Daniel has profound credentials earned by leading top government officials across the United States instituting greater technology, process, and innovation for their constituents. As senior consultant, he is particularly adept at recognizing and overcoming organizational and cultural barriers to change and fostering strong sensible partnerships across industries.

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