Consulting and Research Services
Because collecting and reporting consumer behavior data are only the first two steps of understanding how to utilize the data, Dataium offers a team of veteran consultants. These consultants will work with you to analyze the data, conduct proprietary research projects, and find the valuable new knowledge hidden within, and then develop a plan to put that information to work within your organization to maximize your business performance and results.
Our team is led by long-term consultant Larry Daniel. The team offers several different dimensions and capabilities to support the automotive professional, including experience at the local dealerships, executive positions of OEMs, as well as analytic knowledge across all automotive functional disciplines.
Consulting can even include full integrated solutions.
Start today to understand and optimize tomorrow’s opportunities and success.
Key players of this team include:
Our principal and veteran consultant, Mr. Daniel has spent over 20 years in consulting ventures. From his original appointment at Andersen Consulting in the late 1980s, in the late 90s he founded and performed as President/CEO of analytic think tank Conclusive Strategies. During his career, he has been particularly focused on the Motor Vehicle industries and overseen a broad array of projects for automotive, motorcycle, private plane, and retail petroleum concerns. In addition to his role as consultant, over the past decade Mr. Daniel has separately performed as an expert witness in approximately 15-20 different disputes and legal cases requiring motor vehicle related market and sales analysis.
Veteran consultant William Perry has spent over 10 years in consulting ventures. Beginning his career at GE Consulting in the late 1990’s Mr. Perry was critical in developing and implementing technology solutions for the financial sector. Over the past decade Mr. Perry has been focused on developing statistical models tailored in the Automotive and Financial sectors that focus on growth, forecasting, and sales analysis. Many of these are currently being used by OEM’s, large dealer groups and other entities in the automotive space to perform predictive analysis, campaign analysis, and cost reduction analysis.
Mr. Perry possesses undergraduate degrees in Mathematics and Economics and MBA’s in Marketing and Information Technology. Mr. Perry was awarded the prestigious Andrew Young Fellowship at Georgia State University during his tenure as a Ph. D. student.
Mr. Snyder is a Business Intelligence professional with extensive experience in database and reporting design. His history in corporate retail has made him an expert in merging diverse and seemingly unrelated data sets into single sources of powerful intelligence. He is focused on mining the complex relationships of customers’ data to deliver effective solutions that drive their business forward.
Joe Burns is a Business Intelligence professional with over 15 years of experience in data warehousing, web analytics, and software development. His industry experience includes five years with an automotive OEM as part of a Marketing Analytics team that focused on digital marketing performance and campaign optimization. He also has years of experience in CRM practices consulting with Bearing Point and Clarkston Group.
Mr. Burns holds an MBA from Millsaps College and an undergraduate degree in Electrical Engineering from the University of Mississippi. He has been a guest speaker at TDWI (The Data Warehouse Institute) conferences, is a member of the Digital Analytics Association, and participates frequently in The Analysis Exchange, which provides digital marketing consulting and education services for non-profit entities.
Join the leading industry events that provide their speakers with data from Dataium’s Research Services to inform, educate, and deliver new insights into consumer behavior, digital marketing performance and future operational performance to their attendees.
What We Do
We work with diverse groups and organizations including educational, media and research companies within the automotive industry to provide data based on online automotive shopping activity in order to identify trends within the automotive marketplace.
Data by Dataium has been featured in numerous national and industry publications such as Forbes Magazine, Automotive News, WardsAuto, AutoRetailNet, Auto Remarketing, and Dealer Communications magazines and our speakers have presented at many notable industry events including NADA, JD Power, Digital Dealer Conference, Google and more.
What We Know
Dataium’s Research Services can provide speakers and/or speakers at your event with timely, relevant and robust data and statistics on the online shopping/buying behavior of active auto shoppers.
This information can be customized with regards to specific makes, models, vehicle segments, and markets and can provide in-depth insights into:
- click, lead, and search behavior
- make/model, market, social media and mobile trends
- marketing initiatives and effectiveness
In addition to reports and dashboards, our service includes access to our team of senior analysts for the creation and analysis of data.
Do your speakers need data to enhance their presentations or answers to their research questions? We got that!
Submit your request for our Research Services for your conference or event at dataium.com/contact .