Consumer Information

Revision date: March 20, 2014

Dataium Consumer Privacy

Dataium’s Privacy and Data Integrity Policies provide foundational framework for our business decisions and data solutions.

Our focus is to support the auto buying process for the automotive industry and the consumer by blindly aggregating and analyzing billions of anonymous shopping sessions to better understand changes in consumer trends and demands. Thus improving the consumer shopping experience, reducing waste at all levels of the vehicle supply chain, and ultimately providing the right vehicle at the lowest cost to the consumer. Dataium provides these benefits while protecting the rights of all consumers and data owners.

 

Overview

Dataium is one of the largest and most comprehensive data sources of automotive shopping behavior.

  • We collect data from websites using our data collection script. We collect all website session activity, including your personally identifiable information entered into a form field such as name, phone, email, or when you arrive at a website through a link containing a unique identifier.
  • Your personally identifiable information is made available only to the website owner where you disclosed the information, and those third parties designated by the website owner.
  • Your shopping activity is aggregated to produce an individual shopping profile, and aggregated with all shopping activity data to power information solutions such as industry trends, consumer demand analysis and website performance measurements.

 

Data Collected

Data collected by Dataium includes interactions with the website where our data collection script is present. Examples of the types of data we collect include:

  • Links clicked
  • Pages viewed
  • Form field selections
  • Text field entries

 

We collect all website session activity, including your personally identifiable information entered into a form field such as name, phone, email, or when you arrive at a website through a link containing a unique identifier.

Social security numbers, credit card numbers and passwords are intentionally excluded from our data collection efforts.

Personally identifiable information may also be introduced into the Dataium system through record set imports. These record sets are typically exported from a customer and lead database, and include the following consumer information disclosed to a website owner:

 

  • First and last name and/or unique identifier
  • Phone numbers
  • Email addresses
  • Mailing Address

 

 

Data Maintained

Dataium manages all data collected under a comprehensive information security program. Personally identifiable information is limited to those employees with a need to access basis, and specific protocols are defined for the access, use and transfer of this data.

Data Usage

If disclosed, your personally identifiable information such as name, phone, email or other unique identifiers is only made available to the website owner and their designated third parties.

Your behavioral data is used to create a profile of your vehicle preferences. This profile contains how long you’ve been shopping, when and what you’re most likely to purchase.

Your behavioral data is also aggregated with all shopping activity data from all consumers to power information solutions such as industry trends, consumer demand analysis and website performance measurements.

Personally identifiable information imported to our database may be appended with shopping preferences based on your aggregated shopping activity.

 

Opt-in / Opt-out

Dataium honors consumer privacy preferences through cookies. Opt-in, opt-out or just remain anonymous. Control your privacy preference settings by visiting our consumer options page.

Full Reference: dataium.com/options