Dataium

If you ‘knew’ more about today’s auto shoppers, could you use this knowledge to change your sales success?

In this “new” economy, consumers are more cautious and more selective than ever. To adapt to this new shopper behavior, we need new knowledge on how these shoppers are approaching their next vehicle purchase. This knowledge is only obtained through the collection and aggregation of shopper data from across the Internet. By having this knowledge, we gain the power to market the right product to the right people, and the right place and right time…at the right price. Meaning, by observing the behavior of online shoppers, both on and off your own web site, we can see exactly how long a shopper has shopped, how many vehicles they have looked at and how many places they have been to perform this research. Using this new knowledge allows us to customize all of our communications, incentives, sales process and sales approach to fit the individual demands of each shopper.

With almost 20 years experience in the automotive industry, Jason Ezell started one of the most unique and respected web site companies in the industry, Dealerskins. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, to writing for several industry magazines for years, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. Ezell is currently president and co-founder of Dataium LLC, providing consumer behavioral analytics to the automotive industry. Digital Dealer.