Access Dataium’s proprietary reports and dashboards.
Data based upon online activity of millions of active auto shoppers across the Dataium network.
Dataium Automotive Shopper Intensity™ (ASI) Rankings
This report shows the makes and models which have risen to the top of the ASI Index. By measuring consumer shopper intensity for every model, Dataium is able to identify the vehicles most desired by the automotive consumer.
Social Media Report: Facebook Trends
This infographic examines the influence of Facebook on automotive shopping behavior. The graphic includes details on the impact of facebook on visits, vehicle searches, views and leads on automotive dealership websites. Download
Promotional Impact Reports
These reports measure the impact of promotional campaigns on online in-market auto shopper behavior. In-market shopping statistics are available on inventory search, lead submission, keyword usage, website traffic, content usage behavior, device used and much more. Data may be analyzed by make, model, market, and keyword, as well as, cross-reference against other data sets.
2013 Super Bowl Ad Impact Report
The report details the impact of the automotive commercials, aired during the Super Bowl, on successfully engaging in-market shoppers and driving traffic to auto dealership websites.
Click below to download the free report or purchase a more expanded or custom analysis. The report can be customized to include mobile usage trends during the game, along with performance statistics by make, model, market, and keyword.
Event Impact Reports
2013 Holiday Auto Shopping Report
This infographic outlines the online automotive shopping trends for the busiest retail shopping weekend of the year.
Consumer Reports Impact Report: Toyota Camry
This report examines the impact of the November 2013 announcement by Consumer Reports that it was dropping its recommendation for the Toyota Camry due to poor crash test performance.
Hurricane Sandy Impact Report
This detailed analysis and supporting data source examines the impact Hurricane Sandy had on automotive shopping activity and behavior in the Northeastern United States.
Saab Warranty Suspension Impact Report
This report examines the impact of Saab suspending their warranty coverage after the Swedish automaker filed for bankruptcy in December 2011.
Volt Fires Impact Report
This report examines the impact of the Volt after November 2011 announcement that Chevrolet would begin offering loaner vehicles to existing Volt owners due to concerns of fire.
If you would like to customize any of these reports or would like to order a different customized report, please use the form below and we will create it for you.