Dataium Data Library
Access Dataium’s proprietary reports and dashboards.
Data based upon online activity of millions of active auto shoppers.
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Dataium Automotive Shopper Intensity (ASI™) Rankings
This report shows the makes and models which have risen to the top of the ASI Index. By measuring consumer shopper intensity for every model, Dataium is able to identify the vehicles most desired by the automotive consumer.
Promotional Impact Reports
Promotional Impact Reports measure the impact of promotional events on online in-market auto shopper behavior. In-market shopping statistics are available on inventory search, lead submission, keyword usage, website traffic, content usage behavior, device used and much more. Data may be analyzed by make, model, market, and keyword, as well as, cross-reference against other data sets.
2013 Super Bowl Ad Impact Report
The report details the impact of the automotive commercials, aired during the Super Bowl, on successfully engaging in-market shoppers and driving traffic to auto dealership websites.
Click below to download the free report or purchase a more expanded or custom analysis. The report can be customized to include mobile usage trends during the game, along with performance statistics by make, model, market, and keyword.
Dataium Automotive Shopper Intensity Report
The Dataium Automotive Shopper Intensity(ASI) Report is a leading indicator of Automotive Retail Sales. We show that automotive retail sales closely mirror the fluctuations of the ASI index. This index serves as an early predictor for this sector.
Thanksgiving Shopping Report
This infographic outlines the online automotive shopping trends for the busiest retail shopping weekend of the year.
Hurricane Sandy Impact Report
This detailed analysis and supporting data source examines the impact Hurricane Sandy had on automotive shopping activity and behavior in the Northeastern United States.
Social Media Report – Facebook Trends
This infographic examines the influence of Facebook on automotive shopping behavior. The graphic includes details on the impact of facebook on visits, vehicle searches, views and leads on automotive dealership websites.
Saab suspends warranty coverage; draws Internet Auto Shoppers
Saab suspends warranty coverage; draws Internet Auto Shoppers Online traffic for new Saab vehicles increased 10% in the weeks following the December 19th, 2011 announcement that the Swedish Automaker filed for bankruptcy. This upward trend continued even after Saab announced days later that it would suspend warranty coverage. New shoppers flocked to the brand; perhaps interested in deeply discounted vehicles.
As visitors flee Volt amid safety concerns, they find comfort in other Chevrolet vehicles
Average daily inventory views for the Volt dropped 30% the week after Chevrolet announced that it would begin offering loaner vehicles to existing Volt owners due to concerns of fire. Traffic plummeted 28% the day following the November 28th announcement.
If you would like to customize any of these reports or would like to order a different customized report please use the form to the right and we will create it for you.