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Cloud IntelligenceTM Report Library
Access Dataium’s proprietary reports and dashboards.
Data based upon online activity of millions of active auto shoppers.Select one or multiple reports below
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Available Dashboards
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Dataium Automotive Shopper Intensity Report
The Dataium Automotive Shopper Intensity(ASI) Report is a leading indicator of Automotive Retail Sales. We show that automotive retail sales closely mirror the fluctuations of the ASI index. This index serves as an early predictor for this sector.
Saab suspends warranty coverage; draws Internet Auto Shoppers
Online traffic for new Saab vehicles increased 10% in the weeks following the December 19th, 2011 announcement that the Swedish Automaker filed for bankruptcy. This upward trend continued even after Saab announced days later that it would suspend warranty coverage. New shoppers flocked to the brand; perhaps interested in deeply discounted vehicles.
Dataium's Automotive Shopper Intensity Rankings For 2011
We have seen some very interesting trends in 2011.
This report shows the top ten models based on online shopper intensity, which models have shown the largest growth in visitor interest, and which OEMs have shown the biggest increase in online attention.
As visitors flee Volt amid safety concerns, they find comfort in other Chevrolet vehicles
Average daily inventory views for the Volt dropped 30% the week after Chevrolet announced that it would begin offering loaner vehicles to existing Volt owners due to concerns of fire. Traffic plummeted 28% the day following the November 28th announcement.
Mobile Device Usage Report
The new data from Dataium analyzed the mobile usage trends and patterns of 20 million
auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to
thousands of automotive dealership, portal, and OEM websites, the report looks at actual mobile
usage and their online shopping behavior starting January 2011 through current date.
Online Auto Shopping Trends
This report details month over month trends of automotive shoppers based on the analysis of billions of behavioral events. In addition to showing how these trends are reflected by make and model this report also reflects trends in automotive leads, website searches, and automotive shoppers.
Visitor Search Profiles
Dataium is the only company providing data on auto shoppers across multiple automotive domains, tracking inventory search, lead activity, online shopping path/sessions, and many other key metrics. The Dataium Visitor Search Profile report gives insight into the search behavior of auto shoppers across the Internet. The report provides analysis by make and model, campaign type, and search terms, including organic, portal, and inventory search terms used on dealer websites.
Social Media Report - Facebook Trends
This infographic examines the influence of Facebook on automotive shopping behavior. The graphic includes details on the impact of facebook on visits, vehicle searches, views and leads on automotive dealership websites.
Social Media Dashboard
This report details social media usage by active automotive shoppers over the past quarter. The free edition reports volume and share of active auto shoppers by social media sites such as Facebook, Twitter, YouTube and a dozen others. For subscribers to this report additional information is available on social media usage by make, model, DMA, and more, as well as, additional behavior events such as keyword usage, automotive research. Daily metric updates are available for subscribers only.
Promotional Impact Reports
NCAA Mens Basketball Finals
This report discusses the impact of automotive ads during the game on online auto shopping behavior.
The report also out outlines:
- The overall shopping trends during the game
- Impact of individual brand commercials on auto shopping pre, during and post game
- Changes in mobile usage on auto websites pre, during and post game
The NASCAR Chase
In a recent study that examined the impact of the NASCAR series on online auto shopping behavior, we compared inventory views for the New Chevrolet Impala, Ford Fusion, Toyota Camry, and Dodge Charger on race days in the 2011 NASCAR Season to inventory views for the same models on an average day. Below are the results:
Overall Season Results:
1st Place Winner, Chevrolet Impala: views for the Impala increased by 5.6%.
Interestingly inventory views for the Fusion, who placed second, only showed a marginal increase of 0.15%, while views for third place finisher, the Toyota Camry, increased by 4.6%. Of the four models, the Dodge Charger was the only one to exhibit declines, down 0.33%.
Super Bowl Ad Impact Report
Promotional Impact Charts (PDF) measure the impact of promotional events upon auto shopper behavior at all levels of the shopping funnel. Shopping statistics are available on inventory search, lead submission, keyword usage, website traffic, content usage behavior, device used and much more. Data may be analyzed by make, model, market, and keyword, as well as, cross-reference against other data sets.
Register now to receive the Promotional Impact Report for the 2012 Super Bowl.
Premium: includes the Standard Super Bowl Ad Impact Report, plus a minute by minute trending of traffic, searches and leads by one OEM of your choice.
Premium+: includes the Premium Super Bowl Ad Impact Report, plus the daily impact of all major makes that advertised during the Super Bowl for both Super Bowl Sunday and one week following.
Customize it!
If you would like to customize any of these reports or would
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Upcoming Reports
- SEO Dashboard
- Inventory Dashboard
- Lead Analytics
- Competitive Vehicles
- Make/Model (ASI)
