News
Dataium Enters 4th Year With Expansions in All Areas
Dataium announces key team additions, office and market expansion Nashville, TN – 5/8/2013 – Dataium, the largest aggregator of in-market automotive shopper behavior, is proud to announce key growth in many areas of its business. The company has quickly become the leading data and analytics supplier to the automotive industry, supporting automotive manufacturers, marketing agencies, technology providers, thousands of dealerships and media companies. Dataium provides the automotive industry with a variety of in-market auto shopper data...
read moreASI Shows Intense Competition between Sedans and SUVs
Aggressive sales promotions between Honda and Toyota drive increase in automotive shopper intensity Nashville, TN — 4/30/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, ticked up 0.14% in March. Dataium forecasts the US Retail SAAR in April to be 12.3 million retail units. In March, the truck, sedan and compact car segments showed minimal changes in overall auto...
read moreAutomotive News LA Marketing Seminar
Finding the Magic in Marketing’s New Mix May 14, 2013 | Los Angeles, CA Dataium is a proud sponsor of the LA Marketing Seminar which features four influential automotive marketers speaking on Finding the Magic in Marketing’s New Mix. Learn from the top automotive marketing chiefs at the annual gathering of hundreds of marketing, advertising and media professionals. For more information visit:...
read moreDataium Releases New Red Alert
Free Report Provides Digital Performance Comparatives for the Automotive Industry Nashville, TN — 4/29/13 — Dataium, the largest aggregator of in-market automotive shopper behavior, today announces the release of its Red Alert, a free email-based digital performance report for the automotive industry. Utilizing the power of Big Data, Red Alert delivers unprecedented intelligence in an easy-to-read format, empowering dealers to benchmark their performance against industry averages and identify sales opportunities faster and more...
read moreHow Do You Stack Up?
Introducing Red Alert: Free website performance insights with industry-wide Contextual Benchmarks™ delivered to your inbox in a simple, convenient report. Discover your most successful keywords, local market ranking and true online performance from an independent, unbiased data source. Never question your metrics again: Red Alert shows you exactly how you stack up to the industry – for free.
read moreDataium ASI Shows Increased Shopper Interest in Family Friendly Compact SUVs
Honda CR-V and compact SUVs take the spotlight, while other segments lose consumer interest Nashville, TN — 3/22/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, fell a quarter of a percentage point in February after months of national fiscal debates and economic uncertainty. Based on this, Dataium forecasts the US Retail SAAR in March to be 12.3 million retail...
read more14th Annual Digital Dealer Conference
See What Big Data Can Do for You at the 14th Annual Digital Dealer Conference! May 7-9, 2013 | Orlando, FL Join us in Orlando, where Dataium President, Jason Ezell, will identify ways to maximize ad spend, inventory mix, lead profiles and site metrics using Big Data. Technology now allows us to gain more insight into auto shopper behavior than ever before. By observing and aggregating data from millions of automotive shoppers across thousands of automotive websites, shoppers are telling us through their behavior exactly what we have always...
read moreSequester Cuts Threaten US Economy, but Shoppers Aren’t Flinching
Automotive shoppers in government and military regions are still in the market for inexpensive vehicles, despite broad government funding cuts. Anyone paying attention to US news knows that the “Sequester” has been allowed to pass and is scheduled to take effect in mid-April. This self-imposed Congressional action makes broad automatic cuts to critical public sector funding. Business leaders and financial analysts speculate these blind cuts to education, social programs and the military will have a freezing effect on the economy, further...
read moreNissan Talks About The Benefits Of Winning Dataium ASI Awards
Automotive Digest | Wednesday, February 13, 2013 Automotive Digest interviewed one of the multiple Dataium ASI Award winners, Nissan for more information on what winning such an award means for an automaker and its dealer network. Vinay Shahani, Director, Marketing Communications & Media for Nissan North America, Inc., said that 2012 was a huge year for the company with new product launches and powerful messaging. Nissan and Infiniti won three awards – the Nissan 370Z took Compact Luxury Sports Car, the Nissan Maxima won Large Car,...
read moreDataium ASI Shows Chevrolet Silverado Back On Top
After a three month hiatus, generous incentives help boost interest for the Chevy Silverado and other pickups Nashville, TN — 02/19/2013 — Dataium, the largest aggregator of online in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, rose slightly, by 0.14% in January, indicating a continuation of the early momentum of the New Year. Based on this, Dataium forecasts the US Retail SAAR in February to be 12.5...
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