Website Analytics Is Quickly Becoming Obsolete – Part 2

Posted by on Jan 19, 2015 in Articles | Comments Off

In our last article we discussed the obsolescence’s of website analytics due to big changes in website design and technology, particular dynamic website content and deep linking campaigns, plus the growing influence of bots of web traffic and page views. In fact a few weeks after our article a new study were released stating only 40% of website traffic is human1. So if historical website metrics like time on site, page views, user counts, VDP views, etc. can’t be trusted where does that leave us? Well, where it always does, with the...

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Website Analytics Is Quickly Becoming Obsolete

Posted by on Oct 17, 2014 in Articles | Comments Off

For a couple of decades, website analytics have evolved as new and sometimes better metrics are created to measure the effectiveness of your website. Metrics like users, page views, bounce rate, time on site, click through rate, VDP views and so on, have become key metrics for measuring and reporting on the effectiveness of your website and digital marketing. But how representative are these metrics of success? What correlation actually exists between these metrics and the number of cars your dealership will sell? And if no correlation exists,...

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Give your site a Check-Up

Posted by on Jan 24, 2014 in Featured, Press | Comments Off

Give your site a Check-Up

An unbiased, independent analysis of your dealership website’s effectiveness, featuring a Privacy Check-Up, Website Assessment, and a Market Report.

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Dataium ASI: Chevy Aims for a “Silverado Summer”

Posted by on Jul 31, 2013 in Articles, ASI, ASI News | Comments Off

Select models within the truck, compact and sedan segments experienced an increase in auto shopping intensity thanks to incentives. Nashville, TN — 7/31/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previous month. Dataium predicts the US Retail SAAR in July to be 13.7 million retail units, a 1.5% increase from the previous...

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VisiCogn Knowledge Center (VKC) Enterprise

Posted by on Aug 10, 2012 in News, Products | 0 comments

Save thousands of hours each month by consolidating your dealer-level reporting into one single intuitive dashboard and associated reports. Each implementation of Enterprise is tailored to align with your specific hierarchy for roll-up and individual reports. Get an unprecedented view of site-level performance across website providers, ad campaigns and third party services your websites are consuming. Group-level dashboard with roll-up metrics of all dealerships. Your implementation Includes all features found in our Standard product with the...

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Dataium’s online buyer index says new-vehicle sales are about to trend downward

Posted by on Jun 22, 2012 in Articles, News | 0 comments

AutoRetailNet | Friday, June 22, 2012 Automotive sales, after posting five straight months of increases, may be heading for a downturn in June, early indicative data from Dataium suggests. The Dataium’s Automotive Shopper Intensity (ASI) Index has posted a sharp decline of 11.02% for May. The decline is indicative that car buyers may not be as enthusiastic about purchases as they were last month. This is the first time in five months that the ASI index has turned negative. Read...

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Car Shopping Intensity Softens as Consumers Stay in Market Longer

Posted by on Jun 19, 2012 in Articles, News | 0 comments

Auto Remarketing | Tuesday, June 19, 2012 Dataium has discovered that its May Automotive Shopper Intensity Index produced  the first decline since January, partly due to consumers staying in market  longer than previous months and extending the buying cycle from between 30 and  45 days to 60 days. Read more  

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Dataium ASI Turns Negative Threatening Summer Selling Season

Posted by on Jun 18, 2012 in News, Press | 0 comments

Toyota and Nissan Counter Trend with Strong Sales Events, Incentives, and New Models Nashville, TN — 06/18/2012 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail sales, saw its first decline in May since January, partly due to consumers staying in market longer than previous months – extending the buying cycle from 30-45 days to 60 days. Dataium expects a persistent softening in...

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Camry and Prius Lead Dataium’s Automotive Shopper Index for the Third Month Running

Posted by on May 24, 2012 in Articles, News | 0 comments

AutoRetailNet | Thursday, May 24, 2012 In what can be considered as an indicator for their continued strong sales, the Toyota Camry and Prius have topped the Dataium’s Automotive Shoppers Intensity (ASI) index. This is the third consecutive month of the Camry and Prius topping the ASI index. Read More  

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Automotive Revolution Clicking Away

Posted by on May 23, 2012 in Articles, News | 0 comments

WardsAuto | Wednesday, May 23, 2012 An automotive revolution has begun, “click by click,” says Eric Brown, CEO and co-founder of Dataium, an information-tracking firm. Then again, he is talking about a multitude of clicks from car consumers who are online researching product, reading reviews, checking inventory and submitting sales leads. About 90% of consumers use the Internet to car shop. Read...

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