News

Dataium Sees Automotive Shopping Heating Up In Spring

Posted by on Apr 24, 2014 in ASI, Press | Comments Off

March report shows increasing shopper interest across auto segments Nashville, Tenn. – 04/24/14 – Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Online Automotive Shopper Interest report. Dataium observed increases in online shopping activity across all major segments. Compared to February, online shopping interest in full-sized trucks rose 24 percent, 20 percent in compact SUVs and 18 percent in the midsize sporty segment. The report shows most brands experienced increases in...

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Winter Chill Drives Auto Shoppers to the Internet

Posted by on Feb 17, 2014 in ASI, Press | Comments Off

Compact vehicles attract interest as auto shoppers look forward to warmer weather Nashville, TN — 2/17/2014 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index decreased 3.39% from the previous month. Dataium Auto Shopper Interest Report In January, online shopping activity shifted towards select segments. Shopper interest increased 9.5% in subcompact cars, 4.5% in compact cars, and 11.7% in compact SUVs from the previous...

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Webinar: The Three C’s of Auto Shopper Engagement: Consumers, Choice & Clarity

Posted by on Feb 11, 2014 in Events, Webinars | Comments Off

When: Thursday, March 20 at 2:00 PM ET Duration: 60 minutes Where: Right from your computer Cost: Free Join Angie Sherrell, our Managing Director, and Eric Brown, co-founder of Dataium, as they combine their industry knowledge to provide a comprehensive look into measuring, influencing, and increasing shopper engagement on your dealership’s website. Understand the trends in online shopping, and their effect on your website’s performance. Explore the most current methods for influencing and improving online engagement. Discover how...

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Game Day Auto Ad Review

Posted by on Feb 11, 2014 in Articles | Comments Off

Super Bowl XLVIII was a much anticipated match-up, and the advertising buzz leading up to the game was almost as exciting as the game itself. An estimated 111.5 million viewers tuned in to the game, either on television or through live streaming online, and commercial slots during the game sold for an estimated $4 million dollars per 30 seconds of commercial time. Automotive manufacturers picked up many of these expensive ad slots in hopes of engaging automotive shoppers. Dataium, the world’s largest aggregator of online automotive shopping...

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Game Day Ads Drive Unexpected Dealer Website Traffic

Posted by on Feb 10, 2014 in Press | Comments Off

Maserati, Jeep and Jaguar dealer websites experience increases in online shopping activity Nashville, TN — 2/10/2014 — Dataium, the largest aggregator of automotive shopper behavior, released its Game Day Auto Ad Review, an analysis of online shopping activity on dealership websites before, during, and after the biggest American sporting event of the year. Popular brands from around the globe spent millions of dollars on commercial advertisements during the game, in hopes of driving consumers into their showrooms to buy their vehicles....

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Dataium Highlights Emerging Automotive Market Forces in 2014 Annual Auto Trends Report

Posted by on Feb 6, 2014 in News, Press | Comments Off

Annual report forecasts upcoming automotive market trends based on online shopping activities Nashville, TN — 2/6/2014 — Dataium, the largest aggregator of in-market automotive shopper behavior, today announced the release of its Annual Auto Trends Report. This report closes the gap between consumers and the automotive industry by providing a unique and exclusive analysis of upcoming automotive trends in 2014, based directly on consumer behaviors and online shopping activities observed at the dealer level throughout 2013. In September of...

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Dataium Honored with Automotive Website Award for Marketing Innovation

Posted by on Jan 31, 2014 in News, Press | Comments Off

Award recognizes Dataium’s contributions to the advancement of the auto industry Dataium, the largest aggregator of in-market automotive shopper behavior, was awarded with the Automotive Website Award for Marketing Innovation. The company was presented with this award for the impact of their intelligence solutions on the strategies, operations and products of major automotive service providers and auto manufacturer processes supporting dealers nationwide. The Automotive Website Awards is an annual ceremony held by PCG Consulting that...

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Dataium Announces New Shopper Engagement Check-Up for Dealers

Posted by on Jan 24, 2014 in News | Comments Off

New service helps dealers pave the way towards secure, high-performance websites Dataium, the largest aggregator of in-market automotive shopper behavior, today announced at the National Automobile Dealers Association 2014 Convention and Expo its new Shopper Engagement Check-Up, designed to help dealers fully understand and capitalize on their online visitor engagement. Dataium’s Shopper Engagement Check-Up includes a privacy policy check-up for the services and features on a dealer’s website, to make sure dealers take an active...

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Construction Demand Drives Online Interest in Trucks

Posted by on Jan 13, 2014 in ASI, ASI News, Press | Comments Off

Online automotive shopping increases across the board, especially in heavy-duty vehicles Nashville, TN — 1/13/2014 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index increased 2.45% from the previous month. Online shopping activity increased across the automotive market in December. Shopper interest increased 11.6% in compacts, 11.7% in midsized cars, 10.6% in large cars, 15.6% in midsized sporty cars and 15.2% in...

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Luxury Brands and Mobile Auto Shopping Kickstart The Holiday Season

Posted by on Dec 5, 2013 in News, Press | Comments Off

iPads drive nearly 45% of all holiday mobile auto shopping Dataium, the largest aggregator of in-market automotive shopper behavior, today released its annual Holiday Auto Shopping report that details the online automotive shopping trends for the busiest retail shopping weekend of the year. According to this year’s report, there was a 4% increase in average visitor traffic on dealer sites on Thanksgiving, with a 3% increase in average visitor traffic over the holiday weekend, compared to the previous year. While Cyber Monday may be the...

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