Dataium...the Data Utility Company

Dataium is a “data utility company” that provides critical business intelligence and insight through the aggregation and analysis of consumer activity from across the Internet.

With each click, search, and submission, consumers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints---data. These footprints, when collected, aggregated, and analyzed, provide important information regarding online purchasing behavior and activity, consumer trends, interests, and intent, and the effectiveness of promotions and web design. At Dataium, we interpret these digital footprints and gain the knowledge that empowers our customers to optimize their sales, marketing, and operating performance to better serve ever changing consumer demand.

What Makes Us Unique

• Dataium is the largest aggregator of internet shopper behavior.
• We are the only cross-platform website analytics solution.
• We track tens of millions of behavioral events...weekly.

Three Things We Do Very Well

• Knowing the Future - Today's shopper behavior predicts tomorrow's shopping trends.
• Knowing Your Customer - Dataium sees the entire online buying process, from keyword usage, inventory searches, lead submission, and everything in between.
• Knowing Your Website's performance – Unlike most other web analytics providers, we enhance website statistics with comparative industry, brand and market benchmarks. As an independant web analytics provider our only goal is timely and accurate metrics.

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Dataium’s business model is based on one simple principle: Knowledge is Power. Knowledge is gained through analysis and aggregation of information and data is the “DNA” of all information. In a competitive marketplace where today’s innovation is tomorrow’s commodity, having timely access to strong business intelligence and strong “future vision” regarding one’s customers, markets, and competitors has never been more critical and priceless. Plug into Dataium's data utility grid today!

• Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple website platforms, both inside and outside the dealer’s website network.
• With Dataium, OEMs and dealer groups now have an unprecedented ability to accurately measure visitor traffic and key metrics across multiple websites independent of the host technology or website provider. For the first time, all traffic and related statistics are provided by a neutral, unbiased, third party with a single, universal measurement platform.
• This new activity data builds a personalized history of the ‘journey’ an automotive shopper takes before arriving at your website and after they leave.
• With this deeper analysis and more comprehensive view, accurately predicting an individual’s buying intent and needs is now possible at a level of precision never before achieved in the automotive industry.
• The ability to understand and act on a buyer’s behavior during a current on-line session provides for the dynamic presentation of personalized content or real-time online interactions with a salesperson.
• Dataium's data is also aggregated across thousands of automotive shoppers which results in rich forecasting tools and predictive analysis for both OEMs and dealers. New changes in demand, the effectiveness of a promotion, and the success of a vehicle launch, can now be predicted sooner with a higher level of accuracy.
• Reports by make, model, dealer, region, style, trim, options, etc., can aid both dealers and OEMs in building, optioning, and carrying the right mix of automobiles in the right markets.
• Real-time ‘events’ (clicks, key strokes, page views, form fields, inventory searches) from any website visitor can be captured and translated into usable reports comparing make/model, dealer, website, geography, and more.
• All lead data may be retained even if a lead form is not completed or submitted. Leads that were previously lost due to website abandonment or salesperson transition can even be captured and retained. Furthermore, leads can be automatically appended, ranked across multiple sessions, or compared to automotive shopping norms with Dataium's proprietary behavior profiles. This lead archiving, profiling, and scoring results in lead scoring accuracy and predictive insight not previously possible in the automotive industry.
• Dataium also provides lead "in market" alerts. If you have ever wondered if that lead you are working is still in the market, now you can be sure. Whether a lead is on your website or shopping elsewhere, you will know when they are active.