Dataium LLC Privacy Policy

Revision date: June 16, 2016

This Privacy Policy (this “Privacy Policy”) describes Dataium, LLC’s (“Dataium,” “we,” “us,” or” “our”) collection, use, and disclosure of personally identifiable information (“PII”) that may be collected by Dataium anytime you (“you” or “users”) interact with Dataium, such as when you visit our website, (this “Site”), when you purchase Dataium products and services, or when you call our sales or support associates. BY SUBMITTING YOUR INFORMATION THROUGH THIS SITE, YOU CONSENT TO THIS PRIVACY POLICY AND TO DATAIUM’S COLLECTION, USE, AND DISCLOSURE OF YOUR PII ACCORDING TO THE TERMS OF THIS PRIVACY POLICY. THIS SITE IS A GENERAL AUDIENCE SITE AND DOES NOT KNOWINGLY COLLECT PII FROM CHILDREN UNDER 13 YEARS OF AGE..

Dataium is a provider of software and services that utilize Web 2.0 technology to capture and deliver real-time data on individual on-line customers and prospects, based on detailed analysis of their current and historic on-line behavior and experience. Software solutions built using Dataium technology are being used to monitor and measure on-line marketing activity, business processes and content management systems.

This Privacy Policy is applicable only to Dataium’s website and does not apply to any third party websites or to other companies or persons. This Site may contain links to, and media and other content from, other sites. In addition, such third-party media and content may also contain external links. Because of the dynamic media capabilities of this Site, it may not be clear to you which links are embedded in this Site and which are embedded in third-party media and/or content. Dataium cannot and does not guarantee the privacy policies and practices of any third party. Dataium does not control, operate, or endorse any information, products, or services of any third-party websites that may be reached through links from this Site. The use of any PII provided by you to such a third party will be governed by that party’s privacy policy. If you are unsure whether a website is controlled, affiliated, or managed by Dataium, you should review the privacy policy at each linked website to determine how that site treats your PII.

DATAIUM MAY CHANGE THIS PRIVACY POLICY FROM TIME TO TIME. THE REVISED POLICY WILL BE POSTED ON THIS SITE. Your continued use of this Site after Dataium posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy and your consent to Dataium’s collection, use, and disclosure of your PII according to the terms of the updated Privacy Policy. It is therefore important you review this Privacy Policy regularly to ensure you are updated as to any changes.


Data Collection Notice

This website uses a third party tracking service provided by R.L. Polk & Co. to collect non-personally identifiable online demographical and behavioral data generated by website visitors. A data collection script provided by this service and installed on our website collects the following kinds of data: all your website session activity, including your personally identifiable information when entered into a form field such as name, phone, email, or when you arrive at our website through a link containing a unique identifier; links that you click, pages that you view, form fields that you select, and text fields that you enter. The information is used to compile your shopping activity to produce an individual shopping profile for you, which contains information about your brand preferences, and to aggregate your website behavioral data in anonymized form with all other visitors’ anonymized shopping activity data on our website to help us analyze industry trends, general shopping patterns, overall consumer demands, and website performance. If you desire more information about this service, please visit You may opt-out of this data collection by clicking on this opt-out link and then following the prompts.


Why we collect personal information

We collect your personal information because it helps us deliver a superior level of customer service. Privacy and the protection of personal information are important issues. We strive to offer safe and privacy-conscious solutions to the market, and continue to deliver leading-edge data collection and analytical products, which embody advanced encryption, opt-out technologies, P3P support and license controlled security measures. These solutions and measures enable us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your PII helps us keep you posted on the latest product announcements, utility updates, special offers, and events you might like to hear about.


What information we collect and how we may use it

We may collect PII, such as your name, email address, mailing address, telephone number, contact preferences, credit card information, and other identifiers as part of our effort to transact business with you and to answer your inquiries.

We may also collect information for market research purposes – such as your occupation, your business, and where you are using our services to gain a better understanding of our customers and thus provide more valuable service.

We use this Site for testing and demonstration, and this means it uses our products. We collect information regarding customer activities on this Site, including, but not limited to, time-stamped mouse clicks, monitored keystrokes, page loads, typing, and form filling. This helps us to determine how best to provide useful information to customers and to understand which parts of our Site, products, and services are of most interest to you.

We may use PII to provide products you have requested as well as for auditing, research, and analysis to improve Dataium’s products and services.

We may also collect PII from you for marketing purposes unless you “opt-out” and request that you not be contacted in conjunction with such marketing activities. We may use this information for internal purposes, such as processing and fulfilling your order, registering you as a user on our website,, marketing and promotion, or to provide you with other products and services.


When we disclose your information

Dataium takes your privacy very seriously. Dataium does not sell or rent your contact information to other marketers. There are times when it may be advantageous for Dataium to make certain PII about you available to companies that Dataium has a strategic relationship with or that perform work for Dataium to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your PII in accordance with Dataium policies, except if we inform you otherwise at the time of collection.

At times we may be required by law or litigation to disclose your PII. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.


How we protect your personal information

Dataium takes precautions – including administrative, technical, and physical measures – to safeguard your PII against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Do not share your ID or password with anyone. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.


Integrity of your personal information

Dataium has safeguards in place to keep your PII accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the PII that has been gathered. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking your account on the Site.

Where sensitive information is concerned the systems can be configured to prevent collection or storage of such information. Special versions of the Dataium product for sensitive (Government, School etc.) applications can be provided where the capability to gather any personal information (entered text, page content etc.) is completely disabled. Dataium never gathers other information from your disk or computer. Dataium will use full SSL protocols when monitoring activity on secure pages, this ensures the site’s security is not compromised.

Dataium’s product allows precise control of data captured, to allow the site owner to operate the system in accordance with any relevant legislation and to meet any requirements for performance, usage and usability monitoring and problem resolution.


Cookies and other technologies

As is standard practice on many corporate websites, Dataium’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications, and to customize your experience and provide greater convenience each time you interact with us.

You have the right to disable cookies, but please note that certain features of the Dataium website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole. Dataium will not use the information collected to market directly to you.


How can you opt-out of promotional emails

Dataium and any third parties listed in this Privacy Policy with whom Dataium may share your PII, may use your PII to send you special event information, sales notifications, or other promotional messages. If you would no longer like to receive such messages, announcements, or mailings, you may “opt-out” and unsubscribe by clicking on the “unsubscribe link” found at the bottom of Dataium marketing emails or such third party marketing emails or by contacting Dataium at the following postal or e-mail address:

IHS Automotive
26533 Evergreen Suite 900
Southfield, Michigan 48076


What are my privacy rights in California?

Residents of the State of California, under a new provision of California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed PII during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your PII by third parties (such as advertisers) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Dataium qualifies for the alternative option; it has a comprehensive privacy policy and provides you with details on how you may either Opt-out or Opt-in to the use of your PII by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your PII for marketing purposes during the preceding year.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send a request to