Dataium Services Agreement

1. SERVICES

1.1 Statements of Work. Subject to the terms and conditions of this Agreement, Dataium shall perform the services as described in one or more Statements of Work (“Services”) for Client, during the term of this Agreement and the applicable Statement of Work. “Statement of Work” or “SOW” means a mutually agreed upon statement of work executed by both parties. SOWs will define the Services to be performed, the software to be provided and the applicable specifications during each phase of the project. When executed and delivered by the parties, each SOW shall be deemed incorporated into this Agreement and made a part of this Agreement. If applicable, as part of the Services, Client grants Dataium permission to install software source code on Client’s websites.

1.2 Change Orders; Conflicts. In the event that either party requires a material change to the scope, frequency or volume of the Services in a SOW, such party will provide a written change order to the other for approval, specifying the change required (each a “Change Order”). Each party agrees that a Change Order may necessitate a change in the applicable provisions of the applicable SOW. No Change Order will be binding upon either party until it is signed by the authorized representatives of both parties. Each SOW and Change Order will be governed by the terms of this Agreement. In the event of a conflict between the terms and conditions of this Agreement and those of a SOW or Change Order, the terms and conditions of this Agreement will control, unless specifically stated otherwise in the SOW or Change Order.

1.3 Reports. The costs of reports, charts, and other products shall vary based on the level of Service Client chooses, as further specified the applicable Statement of Work. If Client requests additional reports, charts, and other products, from Dataium or if Client increases its level of Service, Dataium shall invoice Client the appropriate Service Fee (defined below).

1.4 Support. Dataium shall provide support to Client through a variety of systems that may include online and live telephone help, FAQ, and templates.

2. CLIENT’S USE OF THE SERVICE.

2.1 Use. Client may use the Services solely for Client’s own internal business purposes and in accordance with the terms and conditions of this Agreement. Client shall not, and shall not permit any third party to use the Services except as expressly permitted under this Agreement. Except for Users, Client will not provide or permit use of or access to the Services to any third party without the prior written approval of Dataium in each instance. “User” means any individual employee or contractor of Client for whom access to the Services is authorized by Client.

2.2 Resources. Client shall be solely responsible for, at its own expense, acquiring, installing and maintaining all connectivity equipment, internet and network connections, hardware, software and other equipment as may be necessary for its Users to connect to and obtain System Access.

3. CLIENT INFORMATION AND ASSISTANCE.

3.1 Operational Information and Account Information. To the extent required for Dataium to provide the applicable Services to Client and for Client to use the Service as described in the SOW, Client may provide to Dataium (a) operational data and information (“Operational Information”) and organizational analysis information and account information (“Account Information”). Account Information and Operational Information are collectively referred to as “Client Information”). Client agrees to maintain and update its Client Information, as required, to keep it accurate, current, and complete. Dataium may suspend Client’s rights to access and use any Service if any Client Information is reasonably determined by Dataium to be false, inaccurate, or incomplete. Client agrees that Dataium may store and use Client Information to provide the Services under this Agreement, including, without limitation, use of payment information to maintain Client’s accounts and billing for any and all fees incurred. Client Information shall be stored within Dataium’s hosting center. Dataium shall maintain Client Information within Dataium’s hosting center with separate logical security access to provide confidentiality of data between Client and other Dataium clients. Access to any of Client’s data within the hosting center via the internet shall be granted solely by Client.

3.2 Account. As party of the Services, Client may receive or establish an account (“Account”). Client is solely responsible for maintaining the confidentiality and security of its Account. Client is entirely responsible for all activities that occur on or through Client’s Account, and agree to immediately notify Dataium of any unauthorized use of Client’s Account or any other breach of security. Client shall not impersonate another Dataium client or provide false identity information to gain access to or use the Service. Dataium shall not be responsible for any losses arising out of the unauthorized use of Client’s Account. Client shall abide by all local, state, national and foreign laws, treaties and regulations applicable to Client in connection with Client’s use of the Service, including those applicable to data privacy, international communications and the transmission of technical or personal data.

3.3 Cooperation. The parties shall reasonably cooperate with each other to facilitate Dataium’s provision of the Services for Client.

4. CONSUMER DATA.

4.1 “Consumer Data” means all Consumer website activity data and other website data (a) collected by Client collected from Client’s websites and provided to Dataium under this Agreement, and which may include, without limitation, compilations of individual Consumer records submitted by Client to Dataium and (b) collected by Dataium from Client’s websites in accordance with this Agreement. “Consumer” means an individual person and not Client.

4.2 Consent to the Collection and Aggregation of Information. To the extent required for Dataium to provide the applicable Services to Client, Client consents to Dataium’s collection and use of Consumer Data to provide the Services for Client pursuant to this Agreement and the applicable SOW. Dataium may combine Consumer Data with other information collected from other clients and other clients’ websites, and other information obtained from third parties, to collect, analyze and report consumer behavior, including without limitation buying and shopping behavior (past, present and future) across demographics, geography, brands and website technology. Dataium shall not aggregate any Consumer Data that consists of personally identifiable information of a Consumer (“PII”) and shall not sell or rent any PII to any third party. Dataium may make certain PII available to companies with whom Dataium has strategic relationships and that perform work for Dataium on Dataium’s behalf to assist Dataium in providing its products and services to clients.

4.3 Client Privacy Policy. Client shall ensure that Client’s website, or any websites Client hosts, includes a posted privacy policy that clearly and conspicuously states that the website uses a third party service to collect data from the website and includes the following language: “This site is being monitored by third-party monitoring software, and may capture information about your visit that will help us improve the quality of our service”, or words of similar intent which have been agreed to in writing by Dataium. Client shall also ensure that any privacy policy contained on Client’s website, or in the event that Client is an internet service provider, any websites that Client hosts, provides Client’s website visitors with an opportunity to opt-out of Client’s data collection process as well as specifically provides Client’s website visitors with an opportunity to opt-out of Dataium’s data collection process (http://www.dataium.com/options/)

5. FEES AND PAYMENTS

5.1 Service Fee Payment and Invoice. Client agrees to pay for the Service and all reports, charts, and other products included as part of the Service, and Client agrees that Dataium may invoice Client for any products purchased in connection with Client’s Account (“Service Fee”). Client shall pay Dataium upon receipt of the applicable invoice. Service Fee obligations are non-cancelable and amounts paid are non-refundable. Dataium may assess a late fee of 1.5% on any undisputed amount that remains unpaid thirty (30) days after due, calculated monthly from the date due until paid.

5.2 Late Payments. In addition to any other rights or remedies available to Dataium, Dataium reserves the right to suspend Client’s access to the Service if any undisputed amounts remain unpaid thirty (30) days after due. Dataium reserves the right to impose a reasonable reconnection fee if access to the Service is suspended and Client later requests access to the Service.

5.3 Invoice Dispute. If Client disputes any charges, Client must advise Dataium in writing of the dispute within thirty (30) days of the due date for payment of the invoice. If such written notice is not received by Dataium by such date, Client shall have waived its right to dispute the amount due.

5.4 Taxes. All charges are exclusive of federal, state and local excise, sales, use, VAT, and other taxes now or hereafter levied or imposed on the Services provided under this Agreement. Except for taxes on Dataium’s corporate franchise, net income or net worth, Client shall be liable for and pay all such taxes and other levies, including applicable interest or penalties applied by the taxing jurisdiction, whether or not listed on Dataium’s invoices.

6. RESTRICTIONS. Client acknowledges and agrees that the Service, including any Software utilized as part of the Service includes a security framework using technology that limits Client’s usage of the Service to certain usage restrictions established by Dataium and its licensors set forth in this Section (the “Usage Restrictions”). Client’s use of the Service is subject to the following restrictions. Client shall not, and shall not permit others to, (a) infringe Dataium’s or any third party’s copyright, patent, trademark, trade secret, or other intellectual property rights, or rights of publicity or privacy; (b) reverse engineer, decompile, disassemble, or otherwise attempt to derive the object code form or structure of the Software (defined below); (c) provide false, inaccurate or misleading information; (d) initiate any fraudulent transaction; (e) refuse to cooperate in an investigation or provide confirmation of Client’s identity or any information Client provides to Dataium; (f) facilitate any viruses, Trojan horses, worms or other computer programming routines that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data, or information Client provides through the Software or Service; (f) use any robot, spider, other automatic device, or manual process to monitor or copy the Software or Service; (g) use any device, software, or routine to bypass any restrictions Dataium places on the Software or Service, or interfere or attempt to interfere, with the Software or the Service; (h) use, modify, copy, or otherwise reproduce any Software or the Service in whole or in part; (i) distribute, sublicense, assign, share, timeshare, sell, rent, or lease the Software or Service; or (j) remove any proprietary notices or labels displayed on the Software or Service. All rights not expressly granted to Client are reserved by Dataium. There are no implied rights.

7. AVAILABILITY

7.1 Generally. Dataium uses commercially reasonable efforts to maintain availability of the Service twenty-four (24) hours per day, seven (7) days per week. However, scheduled and unscheduled interruptions do occur. Dataium does not warrant or guarantee uninterrupted availability of the Service. If Client facing service disruption is anticipated to exceed 30 minutes during a scheduled maintenance window, Dataium shall notify Client at least 24 hours before a scheduled disruption. Normal software or hardware upgrades are typically scheduled for nights and weekends and designed to cause a minimal interruption to the Service. Client shall be notified of scheduled interruptions in advance. If an unscheduled interruption occurs, Dataium shall assign the appropriate internal and external resources to resolve the problem and return the Service to availability as soon as possible. Client agrees to cooperate with Dataium during the scheduled and unscheduled interruptions. In no event shall Dataium be liable for any fees, costs damages or other amount incurred by Client due to unavailability of the Service.

7.2 Maintenance and Development. Dataium and its licensors reserve the right to modify, suspend, impose limits on certain features and services, restrict Client’s access to parts of the Service, or discontinue the Service or any portion thereof at any time, including the availability of any functional area of the Service. Client acknowledges that Client may no longer be able to use the Service to the same extent as prior to such change or discontinuation, and that neither Dataium nor any third party shall have any liability to Client in such case.

7.3 DATAIUM’S SERVICES MAY BE SUBJECT TO LIMITATIONS, DELAYS, AND OTHER PROBLEMS INHERENT IN THE USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS. DATAIUM IS NOT RESPONSIBLE FOR ANY DELAYS, DELIVERY FAILURES, OR OTHER DAMAGE RESULTING FROM SUCH PROBLEMS.

7.4 Reliability. Dataium uses commercially reasonable practices, including redundancy, failover and backup practices, to minimize unplanned interruptions of service and to minimize risk of loss of Client’s data. However, Dataium does not warrant or guarantee that such events shall not occur. Dataium’s sole and exclusive obligation for any loss or damage to the Service or data is to use reasonable efforts to provide Client with the most recent backup copy of Client’s data. At termination of this Agreement Dataium shall return data in its standard format at no additional cost. After delivery to Client of the data, Dataium shall have no further obligation to maintain Client’s data.

8. WARRANTY AND DISCLAIMERS

8.1 Warranty. Dataium warrants that it shall provide the Service as set forth in the applicable SOW and in a manner consistent with this Agreement. Dataium will, at its own expense and as its sole obligation and Client’s exclusive remedy for any breach of this warranty use commercially reasonable efforts to correct or reperform the Services in breach of the foregoing warranty reported to Dataium by Client in writing within 30 days after Client experiences the error (“Error”). If, however, Dataium is unable to provide a correction or reperform for any such Error within 30 days after receiving notice of an Error from Client, Client may terminate this Agreement upon notice to Dataium and, as its sole obligation, Dataium shall refund the amounts paid by Client for Services for the period during which the Services were not usable by Client. The warranties set forth in this Section 8.1 do not cover or apply to (i) any Error caused by Client or other parties within Client’s control, (ii) any Error or unavailability of the Services caused by use of the Services in any manner or in any environment inconsistent with its intended purpose, (iii) any of Client’s hardware or software if modified or repaired in any manner which materially adversely affects the operation or reliability of the Services, or (iv) any equipment or software or other material utilized in connection with the Services used by Client.

8.2 DISCLAIMER OF ALL OTHER WARRANTIES. EXCEPT AS EXPRESSLY PROVIDED IN SECTIONS 7 AND 8, DATAIUM AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, COVENANT OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICES OR ANY DATA. DATAIUM AND ITS LICENSORS DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE SHALL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE SHALL MEET CLIENT’S REQUIREMENTS OR EXPECTATIONS, (C) ALL ERRORS OR DEFECTS SHALL BE CORRECTED, OR (D) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY PROVIDED IN SECTIONS 7 AND 8, THE SERVICE AND ALL CONTENT IS PROVIDED TO CLIENT STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED BY DATAIUM AND ITS LICENSORS TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.

9. TERM AND TERMINATION

9.1 Term. The term of this Agreement shall begin on the Effective Date and shall continue until terminated in accordance with this Section 9.

9.2 Termination for Convenience. Either party may terminate this Agreement by providing the other party with thirty (30) days prior written notice. If Client terminates this Agreement for convenience Client shall not be entitled do any refund of any prepaid amounts for any Services.

9.3 Termination for Cause. Either party may terminate this Agreement immediately if (a) the other party breaches any term and such breach is not cured within thirty (30) days after receipt of notice of such breach.

9.4 Effect of Termination. Upon termination or expiration of this Agreement for any reason, all rights to use the Services shall terminate. Sections 5, 6, 9.4, 10, 11, 12 and 13 of this Agreement shall survive termination or expiration of this Agreement.

10. OWNERSHIP

10.1 Ownership. Dataium owns all right, title and interest in all proprietary software, included as part of the Service, including all modifications, updates, revisions or enhancements thereto, all associated or related data, media, printed materials, and “online” or electronic documentation, and all intellectual property rights contained therein (the “Software”). Dataium acknowledges and agrees that any data and other information (a) inputted into, stored on or processed by the Service originating from Client’s website, or if Client is an internet service provider, any websites hosted by Client, or (b) otherwise provided to or collected by Dataium that is obtained only from Client’s website or websites, shall at all times remain Client’s property (“Client Property”). Client acknowledges and agrees that any data analysis, reports, charts and information other than Client Property (a) inputted into, stored on or processed by the Service, or (b) otherwise provided to or collected by Dataium that is an aggregation of Client’s data combined with the data of other clients, shall at all times remain or become property of Dataium. Except as provided in this Agreement, no transfer of ownership of any intellectual property rights shall occur under this Agreement.

10.2 Storage. Dataium shall store Client’s data for three (3) years. Notwithstanding any other provision in this Agreement, Dataium’s storage of data collected from Client’s website. Dataium shall protect the privacy of personal information by using robust data collection and analytical products, which embody advanced encryption, opt-out technologies, P3P support and license controlled security measures.

11. CONFIDENTIALITY

11.1 CONFIDENTIALITY / PROPRIETARY INFORMATION. The Customer Data disclosed pursuant to this Agreement will be deemed to include certain personally identifiable information which may include information that is publicly available combined with information that is not publicly available. Dataium LLC agrees to not use, disclose, or commingle with information held by Dataium LLC the Customer data for marketing purposes or for any other purposes except (a) as permitted or required by this Agreement or as required by law, or (b) with prior written approval from Customer. Dataium LLC agrees and acknowledges that the Customer data shall at all times be owned by Customer or Customer’s subsidiaries or affiliates. Dataium LLC and Customer acknowledge that the information disclosed hereunder may constitute proprietary information and trade secrets of the disclosing party and agrees that it shall maintain such confidential information in strict confidence and shall not disclose to any person or entity, or license, either during the term of this Agreement or at any time thereafter, any confidential information, data, trade secret or any other proprietary or confidential matter of which it becomes aware and which in any way relates to the business, financial or property affairs of the disclosing party or its subsidiaries or affiliates, without the disclosing party’s prior written consent. The recipient agrees to use appropriate safeguards to prevent disclosure of the confidential information of the disclosing party in a manner other than as provided for by this Agreement, including, but not limited to, protecting written documents and electronic files. The recipient shall restrict access to the disclosing party’s confidential information to those employees, officers, subcontractors and other third parties whose access is necessary for the performance of the Service. If Dataium LLC or any of its representatives are requested pursuant to, or become compelled by law, regulatory request, legal process, subpoena or court order to disclose Customer data, Dataium LLC will provide Customer with prompt advance written notice of such intended disclosure so that Customer may seek a protective order or other appropriate remedy. Dataium LLC will furnish only that portion of the Customer data which is legally required and Dataium LLC shall reasonably cooperate with Customer’s efforts, at Customer’s expense, to obtain reliable assurance that confidential treatment will be accorded the Customer Data.

12. INDEMNIFICATION.

12.1 Claims Against Client. Dataium will defend, at its own expense, any claim, suit or action against Client brought by a third party to the extent that such claim, suit or action is based upon an allegation that the Software infringes any intellectual property rights of such third party (“Client Claim”), and Dataium will pay those costs and damages finally awarded against Client in any such Client Claim that are specifically attributable to such Client Claim or those costs and damages agreed to in a monetary settlement of such Client Claim. The foregoing obligations are conditioned on Client: (a) promptly notifying Dataium in writing of such Client Claim; (b) giving Dataium sole control of the defense thereof and any related settlement negotiations; and (c) cooperating and, at Dataium’s request and expense, assisting in such defense. Notwithstanding the foregoing, Dataium will have no obligation under this Section 11.1 or otherwise with respect to any infringement claim based upon: (1) any use of the System not in accordance with this Agreement; (2) any use of the System in combination with products, equipment, software, or data not supplied or approved by Dataium if such infringement would have been avoided without the combination with such other products, equipment, software or data; or (3) any modification of the System by any person other than Dataium or its authorized agents or subcontractors. This Section 11.1 states Dataium’s entire liability and Client’s sole and exclusive remedy for infringement claims or actions.

12.2 Claims Against Dataium. Client will defend, at its own expense, any claim, suit or action against Dataium brought by a third party to the extent that such claim, suit or action is based upon Client’s use of any Client Information, Consumer Data, or the Services not in accordance with this Agreement or any violation of applicable laws (“Dataium Claim”), and Client will pay those costs and damages finally awarded against Dataium in any such action that are specifically attributable to such Dataium Claim or those costs and damages agreed to in a monetary settlement of such Dataium Claim. The foregoing obligations are conditioned on Dataium: (a) promptly notifying Client in writing of such Dataium Claim; (b) giving Client sole control of the defense thereof and any related settlement negotiations; and (c) cooperating and, at Client’s request and expense, assisting in such defense. Notwithstanding the foregoing, Client will have no obligation under this Section 11.2 or otherwise with respect to any Dataium Claim to the extent based upon any use of the Client Information or Consumer Data by Dataium in violation of this Agreement.

13. LIMITATION OF LIABILITY. IN NO EVENT SHALL DATAIUM, ITS DIRECTORS, OFFICERS, MEMBERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, OR LICENSORS BE LIABLE TO CLIENT FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR PUNITIVE DAMAGE, LOSS REVENUE, LOSS PROFITS, LOST OR DAMAGED DATA OR LOST BUSINESS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY ARISING IN ANY WAY OUT OF THIS AGREEMENT, EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGE. DATAIUM’S AGGREGATE LIABILITY TO CLIENT FOR DAMAGES UNDER THIS AGREEMENT, REGARDLESS OF THE FORM OF THE ACTION AND WHETHER IN CONTRACT OR IN TORT, INCLUDING NEGLIGENCE, SHALL BE LIMITED TO THE AMOUNT OF FEES PAID TO DATAIUM FOR THE SERVICE DURING THE PRIOR SIX (6) MONTHS.

14. MISCELLANEOUS

15. Export Control. Each party hereby agrees to comply with all export laws and restrictions and regulations of the Department of Commerce or other United States or foreign agency or authority, and not to export, or allow the export or re-export of any proprietary information or software in violation of any such restrictions, laws or regulations, or without all required licenses and authorizations.

15.1 Governing Law. The validity, construction, and interpretation of this Agreement and the rights and duties of the parties hereto shall be governed by the internal laws of the State of Tennessee, excluding its principles of conflict of laws.

15.2 Headings. Headings in this Agreement are for reference purposes only and shall not affect the interpretation or meaning of this Agreement.

15.3 Severability. If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, then the remaining provisions of this Agreement shall remain in full force and effect.

15.4 Attorney Fees and Costs. If any legal action is commenced in connection with the enforcement of this Agreement or any payment due hereunder, the prevailing party shall be entitled to costs and attorneys’ fees actually incurred.

15.5 Force Majeure. Notwithstanding any provision contained in this Agreement, Dataium shall not be liable to the extent performance of any term or provision of this Agreement is delayed or prevented by revolution or other civil disorders; wars; acts of enemies; strikes; lack of available resources from persons other than parties to this Agreement; labor disputes; electrical equipment or availability failure; fires; floods; acts of God; or federal, state or municipal action, statute, ordinance or regulation.

15.6 Enforcement of Terms. Dataium reserves the right to take steps Dataium believes are reasonably necessary or appropriate to enforce or verify compliance with any part of this Agreement (including, but not limited to, Dataium’s right to cooperate with any legal process relating to Client’s use of the Service or a third party claim that Client’s use of the Service is unlawful or infringes such third party’s rights). Client agrees that Dataium has the right, without liability to Client, to disclose any Client Information or Account information to law enforcement authorities, government officials, or a third party, as Dataium believes is reasonably necessary or appropriate to enforce or verify compliance with any part of this Agreement (including, but not limited to, Dataium’s right to cooperate with any legal process relating to Client’s use of the Service or a third party claim that Client’s use of the Service is unlawful or infringes such third party’s rights).

15.7 No Responsibility for Third-Party Materials or Websites. Certain content, products, and services available via the Service may include materials from third parties. In addition, Dataium may provide links to certain third-party websites. Client acknowledges and agrees that Dataium is not responsible for examining or evaluating the content or accuracy of any such third-party material or website. Dataium does not warrant or endorse and does not assume and shall not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties. Links to other websites are provided solely as a convenience to Client. Client agrees that it shall not use any third party materials in a manner that would infringe or violate the rights of any other party, and that Dataium is not in any way responsible for any such use by Client.

15.8 Independent Contractors. In performing any obligation under this Agreement, the parties shall be, and shall conduct themselves as, independent contractors and are not to be considered agents or employees of each other for any purpose.

15.9 Modifications. This Agreement may not be modified by either party in any way except by a written instrument signed by a duly authorized representative of the parties.

15.10 Waiver. The failure of Dataium to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of such rights.

15.11 Dispute Resolution. Any controversy or claim arising out of this Agreement or any dispute between the parties concerning the interpretation of this Agreement, shall first be subject to escalation to appropriate senior management of the parties. Senior management shall use best efforts to reach mutually acceptable resolution of the claim or controversy within thirty (30) days. If the dispute is not resolved within the thirty (30) day period, the dispute may then be filed with the courts.

15.12 Press Release. As a consideration of receiving the licensing rights to use the Software and the Service, Client hereby grants Dataium the right to issue a press release announcing Client’s selection of Dataium as the supplier of the services covered by this Agreement. Client shall have the right to review and approve the contents of the press release prior to delivery to the media.

15.13 Assignment. Neither party may assign or transfer, by operation of law or otherwise, this Agreement or any of its rights under this Agreement to any third party without the other party’s prior written consent, such consent shall not be unreasonably withheld or delayed; except that either party may assign this Agreement by operation of law or otherwise to any successor to its business or assets to which this Agreement relates, whether by merger, sale of assets, sale of stock, reorganization or otherwise. Any attempted assignment or transfer in violation of the foregoing will be null and void. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors and permitted assigns, and shall not confer any rights or remedies upon any person or entity not a party hereto.

15.14 Notices. Notices required by or relating to this Agreement shall be in writing and shall be sent to the parties to this Agreement at their address set forth in the opening paragraph of this Agreement. Either party may change the address by notifying the other party in writing of such change. All such notices shall be given by (i) registered mail – return receipt requested, (ii) nationally recognized courier service, or (iii) facsimile (provided the sender has a confirmation page showing the fax was received) followed by delivery of a hardcopy via mail. The effective date of such notice shall be deemed to be the date upon which it is received, except with respect to notices delivered by facsimile, which will be effective immediately on transmission provided a confirming copy is sent in the form of either (i) or (ii).

15.15 No-Third Party Beneficiaries. This Agreement is intended for the sole benefit of the signatories and is not intended to benefit any third party.

15.16 Counterparts. This Agreement may be executed in counterparts, each of which will be considered an original, but all of which together will constitute the same instrument.

15.17 Entire Agreement. This Agreement, including any exhibits, statements of work, and any properly executed amendments, contains the entire agreement and is the exclusive statement of the terms and conditions between the parties with respect to the matters set forth herein and supersedes any other agreements and communications, written or oral, express or implied. Client may also be subject to additional terms and conditions that may apply when Client uses affiliate services, third-party content, or third-party software. Any additional or conflicting terms and conditions contained in Client’s purchase order documents shall not apply and will have no standing, regardless of whether such documents are later in time.

The parties have caused this Agreement to be executed by their duly authorized representatives, effective as of the date first written above.

Address for Notice: 616 Marriott Drive, Suite 600, Nashville, TN 37214

Last update: 09/23/13